Rascasse Audience Intelligence

Appenzeller Käse Target Market in Germany

A data profile of the people who buy, follow and care about Appenzeller Käse in Germany — modelled from more than twelve digital signal sources. Appenzeller Käse has an estimated audience of 112,609 people in Germany.

#10among Dairy company in Germany#3965among Brand in Germany#1558in Food & Beverages

The average Appenzeller Käse fan in Germany is 47.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appenzeller Käse profile in Germany.

Audience size
113K
in Germany
Gender
52.2%♀
47.8% male
Age
47.4
average years
Country rank
#32349
Brand in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Appenzeller Käse

52.2% are female, 47.8% are male, average age 47.4.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Appenzeller Käse audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age47.4
Estimated audience size112,609
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Appenzeller Käse audience in Germany
Age bracketShare%
16-190%
20-2914%
30-3922%
40-4932%
50+33%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Appenzeller Käse audience comes from Germany.

Worldwide audience distribution share by country for Appenzeller Käse
CountryShare
Switzerland48.7%
Germany46.2%
Austria4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appenzeller Käse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Appenzeller Käse customers by region in Germany
#RegionReachAffinity×
01Bayern~30K1.47×
02Thüringen~4K1.33×
03Rheinland-Pfalz~7K1.26×
04Baden-Württemberg~20K1.18×
05Saarland~2K1.17×
06Niedersachsen~10K1.13×
07Nordrhein-Westfalen~30K1.09×
08Hessen~9K1.04×
09Sachsen~5K0.98×
10Schleswig-Holstein~3K0.84×
11Brandenburg~3K0.84×
12Mecklenburg-Vorpommern~2K0.84×
13Hamburg~2K0.83×
14Sachsen-Anhalt~2K0.82×
15Bremen<1K0.69×
16Berlin~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Appenzeller Käse, Germany
0.61×1.00×1.47×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Appenzeller Käse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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