Rascasse Audience Intelligence

Archie Comics Target Market in Germany

A data profile of the people who buy, follow and care about Archie Comics in Germany — modelled from more than twelve digital signal sources. Archie Comics has an estimated audience of 48,423 people in Germany.

#5937among Brand in Germany#1294in Literature

The average Archie Comics fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include High School DxD, Vagabond (manga), Elfen Lied, with strongest over-indexing on High School DxD (164.28× the country average).

Demographically, the Archie Comics audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Archie Comics fan in Germany is balanced, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for High School DxD.

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Archie Comics profile in Germany.

Audience size
48K
in Germany
Gender
45.3%♀
54.7% male
Age
37.9
average years
Country rank
#49917
Brand in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Archie Comics

45.3% are female, 54.7% are male, average age 37.9.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Archie Comics audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age37.9
Estimated audience size48,423
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Archie Comics audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3920%
40-4913%
50+23%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Archie Comics audience comes from Germany.

Worldwide audience distribution share by country for Archie Comics
CountryShare
United States50.8%
Mexico7.5%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Archie Comics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Archie Comics customers by region in Germany
#RegionReachAffinity×
01Berlin~3K1.48×
02Bremen<1K1.07×
03Nordrhein-Westfalen~10K1.06×
04Hessen~4K1.04×
05Hamburg~1K1.04×
06Saarland<1K1.04×
07Niedersachsen~5K1.02×
08Rheinland-Pfalz~2K1.02×
09Bayern~8K1.01×
10Baden-Württemberg~6K0.98×
11Schleswig-Holstein~2K0.98×
12Brandenburg~1K0.94×
13Thüringen~1K0.91×
14Sachsen-Anhalt~1K0.90×
15Mecklenburg-Vorpommern<1K0.89×
16Sachsen~2K0.88×
Fig. 06

Affinity by region

Affinity by region — Archie Comics, Germany
0.88×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Archie Comics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Archie Comics audience
#·InterestCategoryAffinity×
01Suzuka CircuitSports185.36×
02Elfen LiedLiterature176.54×
03High School DxDMovies & TV164.28×
04Kiki's Delivery ServiceMovies & TV129.94×
05Vagabond (manga)Literature121.76×
06Brenda SongFashion & Accessoires75.99×
07True RomanceMovies & TV64.27×
08Shane DawsonInternet & Social Media57.11×
09The Perks of Being a Wallflower (film)Movies & TV52.77×
10Romantic musicMusic & Radio41.76×
11Spirited AwayMovies & TV40.56×
12Wizards of Waverly PlaceMovies & TV39.08×
13Berserk (manga)Literature30.73×
14Once upon a timeMovies & TV23.78×
15Gal GadotFashion & Accessoires19.35×
16Jude LawMovies & TV17.49×
17Rotten TomatoesMovies & TV17.20×
18Chris Evans (actor)Movies & TV15.71×
19Henry CavillMovies & TV14.58×
20Jason MomoaMovies & TV11.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Archie Comics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Archie Comics audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.82×
ExtroversionTHRILL1.75×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Archie Comics audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.38×
Luxury OrientationPREMIUM0.54×
Design AffinityPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Archie Comics's target market in Germany?

Archie Comics's target market in Germany covers an estimated 48,423 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Archie Comics customers?

45.3% of the Archie Comics audience are female, 54.7% are male, with an average age of 37.9 years.

03

Which brands do Archie Comics fans like most?

Archie Comics fans show strongest brand affinity for High School DxD (164.28×), Vagabond (manga) (121.76×), and Elfen Lied (176.54×) over the country average.

04

Where do Archie Comics fans live in Germany?

Archie Comics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~8K), and Baden-Württemberg (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Archie Comics fans also like?

Beyond Archie Comics itself, the audience over-indexes on Vagabond (manga) (121.76×), Elfen Lied (176.54×), Kiki's Delivery Service (129.94×), and Brenda Song (75.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Archie Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Archie Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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