Archie Comics Audience in United States

Archie Comics logo

Archie Comics has an estimated audience of 1,179,295 people in United States. 43.5% are female, 56.5% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Dog breed, Vocal harmony, Combat sport.

The average Archie Comics fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Dog breed, with strongest over-indexing on Goop (13.95× the country average). Demographically, the Archie Comics audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Brand

Demographics of Archie Comics fans

Demographic split for Archie Comics audience in United States
MetricValue
Female43.5%
Male56.5%
Average age38.5
Estimated audience size1,179,295

Audience persona

The typical Archie Comics fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Archie Comics in United States
RegionReachAffinity
California146,4071.13×
Texas110,4511.09×
Florida74,6980.94×
New York69,4671.05×
Illinois46,9581.2×
Georgia35,1350.97×
Pennsylvania34,5450.87×
Ohio33,3800.92×
North Carolina32,0870.9×
Michigan31,4971.02×
Arizona28,5621.19×
New Jersey27,2470.91×
Washington27,0441.14×
Virginia26,6810.93×
Tennessee24,1341.02×
Massachusetts22,7180.98×
Indiana21,8661.01×
Missouri20,4321.07×
Colorado19,8451.07×
Maryland18,8940.93×
South Carolina17,0650.96×
Alabama16,8681.02×
Oregon16,7941.24×
Minnesota16,0950.95×
Oklahoma15,8591.21×
Kentucky15,7671.07×
Wisconsin15,2470.86×
Louisiana14,5370.96×
Utah11,6371.1×
Nevada11,2420.99×
Connecticut10,8740.92×
Kansas9,6781.04×
Arkansas9,6170.99×
Iowa9,2690.95×
Mississippi8,5850.88×
Idaho6,5451.11×
New Mexico6,2081.05×
West Virginia5,3000.97×
Nebraska5,0720.86×
New Hampshire4,8751.05×
Hawaii4,6490.92×
Maine4,3621.03×
Montana3,6461.11×
Alaska3,4751.38×
Rhode Island3,1630.84×
Washington, District of Columbia2,9650.84×
Delaware2,5470.78×
South Dakota2,4610.9×
North Dakota2,1640.89×
Vermont1,9530.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Archie Comics audience
BrandAffinityCategory
Goop13.95×Internet & Social Media
Grinch8.03×Movies & TV
Dog breed2.15×Pets & Animals
Vocal harmony8×Music & Radio
Combat sport2.78×Sports
Wok11.31×Food & Beverages
Google Home10.49×Technology & Electronics
Jezebel (film)7.56×Movies & TV
3D printing2.63×Technology & Electronics
Google Photos2.51×Technology & Electronics
Israel1.95×Travel & Leisure
Nationality1.96×Politics & Society
Whataburger1.59×Food & Beverages
Hibachi6.96×Food & Beverages
Grace Slick7.68×Music & Radio
Bank account2.11×Business & Career
No Escape (1994 film)9.37×Movies & TV
La Jolla7.46×Travel & Leisure
Natural rubber1.65×Cars & Mobility
Governor of Michigan5.74×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Archie Comics audience
TraitClusterScore
PatriotismCONSERVATISM2.03
LGBTQ+ IdentityOPEN1.78
ExtroversionTHRILL1.72
Early Adopter MentalityPOWER1.64
SpiritualityBALANCE1.52
IndividualismJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for Archie Comics
CountryShare
United States49.0%
Mexico7.2%
United Kingdom7.0%

See Archie Comics audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Archie Comics have in United States?

Archie Comics has an estimated audience of 1,179,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Archie Comics fans?

43.5% of Archie Comics fans are female, 56.5% are male, with an average age of 38.5 years.

Which brands do Archie Comics fans like most?

Archie Comics fans show strongest brand affinity for Goop (13.95×), Grinch (8.03×), and Dog breed (2.15×) over the country average.

Where do Archie Comics fans live in United States?

Archie Comics fans in United States are most concentrated in California (reach 146,407), Texas (reach 110,451), and Florida (reach 74,698). These three regions account for the largest share of the active audience.

What other brands do Archie Comics fans also like?

Beyond Archie Comics itself, the audience over-indexes on Grinch (8.03×), Dog breed (2.15×), Vocal harmony (8×), and Combat sport (2.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Archie Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.