Archie Comics Audience in United States

Archie Comics has an estimated audience of 1,179,295 people in United States. 43.5% are female, 56.5% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Dog breed, Vocal harmony, Combat sport.
The average Archie Comics fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Dog breed, with strongest over-indexing on Goop (13.95× the country average). Demographically, the Archie Comics audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Brand
Demographics of Archie Comics fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 38.5 |
| Estimated audience size | 1,179,295 |
Audience persona
The typical Archie Comics fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 146,407 | 1.13× |
| Texas | 110,451 | 1.09× |
| Florida | 74,698 | 0.94× |
| New York | 69,467 | 1.05× |
| Illinois | 46,958 | 1.2× |
| Georgia | 35,135 | 0.97× |
| Pennsylvania | 34,545 | 0.87× |
| Ohio | 33,380 | 0.92× |
| North Carolina | 32,087 | 0.9× |
| Michigan | 31,497 | 1.02× |
| Arizona | 28,562 | 1.19× |
| New Jersey | 27,247 | 0.91× |
| Washington | 27,044 | 1.14× |
| Virginia | 26,681 | 0.93× |
| Tennessee | 24,134 | 1.02× |
| Massachusetts | 22,718 | 0.98× |
| Indiana | 21,866 | 1.01× |
| Missouri | 20,432 | 1.07× |
| Colorado | 19,845 | 1.07× |
| Maryland | 18,894 | 0.93× |
| South Carolina | 17,065 | 0.96× |
| Alabama | 16,868 | 1.02× |
| Oregon | 16,794 | 1.24× |
| Minnesota | 16,095 | 0.95× |
| Oklahoma | 15,859 | 1.21× |
| Kentucky | 15,767 | 1.07× |
| Wisconsin | 15,247 | 0.86× |
| Louisiana | 14,537 | 0.96× |
| Utah | 11,637 | 1.1× |
| Nevada | 11,242 | 0.99× |
| Connecticut | 10,874 | 0.92× |
| Kansas | 9,678 | 1.04× |
| Arkansas | 9,617 | 0.99× |
| Iowa | 9,269 | 0.95× |
| Mississippi | 8,585 | 0.88× |
| Idaho | 6,545 | 1.11× |
| New Mexico | 6,208 | 1.05× |
| West Virginia | 5,300 | 0.97× |
| Nebraska | 5,072 | 0.86× |
| New Hampshire | 4,875 | 1.05× |
| Hawaii | 4,649 | 0.92× |
| Maine | 4,362 | 1.03× |
| Montana | 3,646 | 1.11× |
| Alaska | 3,475 | 1.38× |
| Rhode Island | 3,163 | 0.84× |
| Washington, District of Columbia | 2,965 | 0.84× |
| Delaware | 2,547 | 0.78× |
| South Dakota | 2,461 | 0.9× |
| North Dakota | 2,164 | 0.89× |
| Vermont | 1,953 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.95× | Internet & Social Media |
| Grinch | 8.03× | Movies & TV |
| Dog breed | 2.15× | Pets & Animals |
| Vocal harmony | 8× | Music & Radio |
| Combat sport | 2.78× | Sports |
| Wok | 11.31× | Food & Beverages |
| Google Home | 10.49× | Technology & Electronics |
| Jezebel (film) | 7.56× | Movies & TV |
| 3D printing | 2.63× | Technology & Electronics |
| Google Photos | 2.51× | Technology & Electronics |
| Israel | 1.95× | Travel & Leisure |
| Nationality | 1.96× | Politics & Society |
| Whataburger | 1.59× | Food & Beverages |
| Hibachi | 6.96× | Food & Beverages |
| Grace Slick | 7.68× | Music & Radio |
| Bank account | 2.11× | Business & Career |
| No Escape (1994 film) | 9.37× | Movies & TV |
| La Jolla | 7.46× | Travel & Leisure |
| Natural rubber | 1.65× | Cars & Mobility |
| Governor of Michigan | 5.74× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.03 |
| LGBTQ+ Identity | OPEN | 1.78 |
| Extroversion | THRILL | 1.72 |
| Early Adopter Mentality | POWER | 1.64 |
| Spirituality | BALANCE | 1.52 |
| Individualism | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| Mexico | 7.2% |
| United Kingdom | 7.0% |
See Archie Comics audiences in other countries
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Frequently asked questions
How many fans does Archie Comics have in United States?
Archie Comics has an estimated audience of 1,179,295 people in United States, concentrated in California and Texas.
What is the gender split and age of Archie Comics fans?
43.5% of Archie Comics fans are female, 56.5% are male, with an average age of 38.5 years.
Which brands do Archie Comics fans like most?
Archie Comics fans show strongest brand affinity for Goop (13.95×), Grinch (8.03×), and Dog breed (2.15×) over the country average.
Where do Archie Comics fans live in United States?
Archie Comics fans in United States are most concentrated in California (reach 146,407), Texas (reach 110,451), and Florida (reach 74,698). These three regions account for the largest share of the active audience.
What other brands do Archie Comics fans also like?
Beyond Archie Comics itself, the audience over-indexes on Grinch (8.03×), Dog breed (2.15×), Vocal harmony (8×), and Combat sport (2.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Archie Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.