Rascasse Audience Intelligence

Archie Comics Target Market in United States

A data profile of the people who buy, follow and care about Archie Comics in United States — modelled from more than twelve digital signal sources. Archie Comics has an estimated audience of 1,183,950 people in United States.

#2163among Brand in United States#414in Literature

The average Archie Comics fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, Graphic novel, Superman, with strongest over-indexing on Dylan O'Brien (18.24× the country average).

Demographically, the Archie Comics audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Archie Comics fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Dylan O'Brien.

Category: Literature · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Archie Comics profile in United States.

Audience size
1.2M
in United States
Gender
43.5%♀
56.5% male
Age
38.5
average years
Country rank
#21068
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Archie Comics

43.5% are female, 56.5% are male, average age 38.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Archie Comics audience in United States
MetricValue
Female43.5%
Male56.5%
Average age38.5
Estimated audience size1,183,950
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Archie Comics audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4918%
50+20%
Fig. 04

Worldwide distribution

50.9%

of the worldwide Archie Comics audience comes from United States.

Worldwide audience distribution share by country for Archie Comics
CountryShare
United States50.9%
Mexico7.5%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Archie Comics audience in United States is strongest.

Fig. 05

Top regions by affinity

Archie Comics customers by region in United States
#RegionReachAffinity×
01Alaska~3K1.33×
02Oregon~20K1.23×
03Montana~4K1.17×
04Oklahoma~10K1.14×
05New Mexico~7K1.13×
06Illinois~40K1.11×
07Arizona~30K1.11×
08Washington~30K1.11×
09Alabama~20K1.10×
10Idaho~6K1.09×
11California~100K1.08×
12Utah~10K1.06×
13New Hampshire~5K1.06×
14Kentucky~20K1.05×
15New York~70K1.04×
16Arkansas~10K1.04×
17Texas~100K1.03×
18Kansas~10K1.03×
19Maine~4K1.03×
20Missouri~20K1.02×
21Colorado~20K1.01×
22Tennessee~20K1.00×
23West Virginia~6K1.00×
24Michigan~30K0.99×
25South Dakota~3K0.99×
26North Dakota~2K0.99×
27Vermont~2K0.99×
28Nevada~10K0.98×
29Massachusetts~20K0.97×
30Indiana~20K0.97×
31Maryland~20K0.95×
32Connecticut~10K0.95×
33Georgia~30K0.94×
34Minnesota~20K0.94×
35Louisiana~10K0.94×
36South Carolina~20K0.93×
37Florida~70K0.92×
38Ohio~30K0.92×
39New Jersey~30K0.92×
40Iowa~9K0.92×
41Hawaii~5K0.92×
42Virginia~30K0.91×
43Rhode Island~3K0.91×
44Mississippi~9K0.90×
45Nebraska~5K0.90×
46North Carolina~30K0.88×
47Pennsylvania~30K0.87×
48Wisconsin~20K0.86×
49Washington, District of Columbia~3K0.85×
50Delaware~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Archie Comics, United States
0.85×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Archie Comics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Archie Comics audience
#·InterestCategoryAffinity×
01Boyd HolbrookFashion & Accessoires29.87×
02Freddy vs. JasonMovies & TV22.57×
03Tyler PoseyMovies & TV21.87×
04Annie LennoxMusic & Radio19.16×
05Humanoid robotTechnology & Electronics18.60×
06Dylan O'BrienMovies & TV18.24×
07Graphic novelLiterature11.31×
08Sarah Michelle GellarMovies & TV9.82×
09Berlin WallTravel & Leisure9.48×
10Superhero fictionLiterature8.55×
11San Diego Comic-Con InternationalLiterature8.26×
12ZootopiaMovies & TV6.42×
13Henry CavillMovies & TV5.67×
14Web serverTechnology & Electronics5.65×
15Anne HathawayMovies & TV4.30×
16Anime and manga fandomLiterature3.58×
17Internet celebrityInternet & Social Media3.33×
18PokémonGames3.21×
19Britney SpearsMusic & Radio3.02×
20SupermanMovies & TV2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Archie Comics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Archie Comics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.98×
IndividualismJOY1.61×
SpiritualityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Archie Comics audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.60×
Luxury OrientationPREMIUM0.62×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Archie Comics's target market in United States?

Archie Comics's target market in United States covers an estimated 1,183,950 people, concentrated in California and Texas.

02

What is the gender split and age of Archie Comics customers?

43.5% of the Archie Comics audience are female, 56.5% are male, with an average age of 38.5 years.

03

Which brands do Archie Comics fans like most?

Archie Comics fans show strongest brand affinity for Dylan O'Brien (18.24×), Graphic novel (11.31×), and Superman (2.96×) over the country average.

04

Where do Archie Comics fans live in United States?

Archie Comics fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Archie Comics fans also like?

Beyond Archie Comics itself, the audience over-indexes on Graphic novel (11.31×), Superman (2.96×), Boyd Holbrook (29.87×), and Tyler Posey (21.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Archie Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Archie Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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