Bill Murray Audience in Germany
Bill Murray has an estimated audience of 558,623 people in Germany. 39.0% are female, 61.0% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bill Murray, Jennifer Connelly, Dolph Lundgren, Michael Douglas, Evangeline Lilly.
The average Bill Murray fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bill Murray, Jennifer Connelly, Dolph Lundgren, with strongest over-indexing on Bill Murray (321.43× the country average). Demographically, the Bill Murray audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Bill Murray fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 33.5 |
| Estimated audience size | 558,623 |
Audience persona
The typical Bill Murray fan in Germany is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Bill Murray.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,761 | 1.03× |
| Bayern | 84,221 | 0.94× |
| Baden-Württemberg | 63,869 | 0.84× |
| Niedersachsen | 59,921 | 1.11× |
| Hessen | 41,147 | 0.97× |
| Berlin | 31,858 | 1.28× |
| Sachsen | 28,942 | 1.06× |
| Schleswig-Holstein | 20,453 | 1.02× |
| Brandenburg | 19,020 | 1.1× |
| Rheinland-Pfalz | 18,002 | 0.64× |
| Sachsen-Anhalt | 15,127 | 1.05× |
| Thüringen | 15,000 | 1.05× |
| Hamburg | 11,842 | 0.94× |
| Mecklenburg-Vorpommern | 10,576 | 0.99× |
| Saarland | 6,953 | 1.01× |
| Bremen | 4,648 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bill Murray | 321.43× | Movies & TV |
| Jennifer Connelly | 267.73× | Movies & TV |
| Dolph Lundgren | 206.69× | Movies & TV |
| Michael Douglas | 108.6× | Movies & TV |
| Evangeline Lilly | 150.03× | Movies & TV |
| Josh Duhamel | 177.7× | Fashion & Accessoires |
| Tom Welling | 113.4× | Movies & TV |
| Wolverine (comic book) | 137.67× | Literature |
| Nathan Fillion | 74.42× | Movies & TV |
| Roland Emmerich | 122.34× | Movies & TV |
| Central Intelligence | 191.45× | Movies & TV |
| Paul Rudd | 125.7× | Movies & TV |
| Enough (film) | 183.35× | Movies & TV |
| Mary Elizabeth Winstead | 109.47× | Movies & TV |
| Richard Gere | 45.8× | Movies & TV |
| Taika Waititi | 112.61× | Movies & TV |
| Corey Stoll | 163.45× | Movies & TV |
| Jack Nicholson | 36.78× | Movies & TV |
| Stephen Amell | 105.54× | Movies & TV |
| Brandon Routh | 109.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.16 |
| Risk Appetite | THRILL | 1.08 |
| Travelling | THRILL | 1.08 |
| Indulgence | JOY | 1.07 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.0% |
| Germany | 6.6% |
| United Kingdom | 6.4% |
See Bill Murray audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Bill Murray have in Germany?
Bill Murray has an estimated audience of 558,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bill Murray fans?
39.0% of Bill Murray fans are female, 61.0% are male, with an average age of 33.5 years.
Which brands do Bill Murray fans like most?
Bill Murray fans show strongest brand affinity for Bill Murray (321.43×), Jennifer Connelly (267.73×), and Dolph Lundgren (206.69×) over the country average.
Where do Bill Murray fans live in Germany?
Bill Murray fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,761), Bayern (reach 84,221), and Baden-Württemberg (reach 63,869). These three regions account for the largest share of the active audience.
What other brands do Bill Murray fans also like?
Beyond Bill Murray itself, the audience over-indexes on Jennifer Connelly (267.73×), Dolph Lundgren (206.69×), Michael Douglas (108.6×), and Evangeline Lilly (150.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bill Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.