Rascasse Audience Intelligence

Bill Murray Audience in United States

A data profile of the people who buy, follow and care about Bill Murray in United States — modelled from more than twelve digital signal sources. Bill Murray has an estimated audience of 4,201,243 people in United States.

#113among American football in United States#939among Person in United States#675in Sports

The average Bill Murray fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bill Murray, The Prestige (film), Luke Wilson, with strongest over-indexing on Bill Murray (121.34× the country average).

Demographically, the Bill Murray audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bill Murray fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Bill Murray.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bill Murray profile in United States.

Audience size
4.2M
in United States
Gender
40.6%♀
59.4% male
Age
35.3
average years
Country rank
#7718
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bill Murray fans

40.6% are female, 59.4% are male, average age 35.3.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Bill Murray audience in United States
MetricValue
Female40.6%
Male59.4%
Average age35.3
Estimated audience size4,201,243
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Bill Murray audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Bill Murray audience comes from United States.

Worldwide audience distribution share by country for Bill Murray
CountryShare
United States49.9%
Germany6.3%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bill Murray audience in United States is strongest.

Fig. 05

Top regions by affinity

Bill Murray fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~30K1.44×
02South Carolina~90K1.39×
03Illinois~200K1.32×
04Indiana~90K1.22×
05Iowa~40K1.20×
06Connecticut~50K1.19×
07Michigan~100K1.18×
08Missouri~80K1.18×
09New Hampshire~20K1.17×
10Kansas~40K1.16×
11Idaho~20K1.16×
12Wisconsin~70K1.15×
13Ohio~100K1.12×
14Utah~40K1.12×
15Kentucky~60K1.11×
16Oregon~50K1.11×
17Pennsylvania~200K1.10×
18Colorado~70K1.10×
19Minnesota~60K1.10×
20Montana~10K1.10×
21North Dakota~9K1.09×
22Oklahoma~50K1.07×
23Tennessee~90K1.06×
24West Virginia~20K1.06×
25Maine~20K1.06×
26Washington~90K1.05×
27Massachusetts~80K1.04×
28Vermont~7K1.02×
29South Dakota~10K1.01×
30Alaska~9K0.98×
31Arkansas~30K0.97×
32Rhode Island~10K0.97×
33North Carolina~100K0.94×
34New Mexico~20K0.94×
35Arizona~80K0.93×
36Nevada~40K0.92×
37New York~200K0.91×
38New Jersey~90K0.89×
39Florida~200K0.88×
40Alabama~50K0.88×
41California~400K0.87×
42Texas~300K0.87×
43Virginia~90K0.87×
44Georgia~100K0.84×
45Maryland~60K0.83×
46Louisiana~40K0.83×
47Delaware~9K0.83×
48Mississippi~30K0.78×
49Hawaii~10K0.77×
50Washington, District of Columbia~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Bill Murray, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bill Murray audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bill Murray audience
#·InterestCategoryAffinity×
01Bill MurrayMovies & TV121.34×
02The Prestige (film)Movies & TV106.69×
03Kim CattrallMovies & TV104.63×
04Laura VandervoortMovies & TV102.22×
05Luke WilsonMovies & TV99.95×
06Jay BaruchelMovies & TV98.79×
07Jena MaloneMovies & TV93.10×
08Adam WestMovies & TV76.08×
09Nacho LibreMovies & TV74.69×
10Seth GreenMovies & TV71.60×
11Elizabeth BanksMovies & TV68.30×
12Vince VaughnMovies & TV66.65×
13Danny McBrideMovies & TV53.89×
14Olivia MunnMovies & TV50.71×
15Alison BrieMovies & TV49.71×
16Chevy ChaseMovies & TV47.41×
17Paul RuddMovies & TV45.99×
18Kat DenningsMovies & TV40.73×
19Rachel McAdamsMovies & TV40.67×
20Isla FisherMovies & TV39.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bill Murray audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bill Murray audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bill Murray audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bill Murray have in United States?

Bill Murray has an estimated audience of 4,201,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bill Murray fans?

40.6% of Bill Murray fans are female, 59.4% are male, with an average age of 35.3 years.

03

Which brands do Bill Murray fans like most?

Bill Murray fans show strongest brand affinity for Bill Murray (121.34×), The Prestige (film) (106.69×), and Luke Wilson (99.95×) over the country average.

04

Where do Bill Murray fans live in United States?

Bill Murray fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bill Murray fans also like?

Beyond Bill Murray itself, the audience over-indexes on The Prestige (film) (106.69×), Luke Wilson (99.95×), Elizabeth Banks (68.3×), and Kim Cattrall (104.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Bill Murray audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bill Murray. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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