Henning Baum Audience in Germany
Henning Baum has an estimated audience of 1,329,506 people in Germany. 73.0% are female, 27.0% are male, average age 44.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Time (magazine), Jack White, Oliver Kahn.
The average Henning Baum fan in Germany is 44.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Time (magazine), with strongest over-indexing on Rossmann (2.07× the country average). Demographically, the Henning Baum audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Henning Baum fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 44.4 |
| Estimated audience size | 1,329,506 |
Audience persona
The typical Henning Baum fan in Germany is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 341,887 | 1.18× |
| Bayern | 203,498 | 0.95× |
| Baden-Württemberg | 151,350 | 0.83× |
| Niedersachsen | 146,160 | 1.13× |
| Hessen | 87,812 | 0.87× |
| Sachsen | 72,499 | 1.11× |
| Rheinland-Pfalz | 67,784 | 1.02× |
| Schleswig-Holstein | 51,854 | 1.09× |
| Berlin | 49,950 | 0.84× |
| Brandenburg | 47,788 | 1.16× |
| Sachsen-Anhalt | 39,209 | 1.14× |
| Thüringen | 37,176 | 1.1× |
| Mecklenburg-Vorpommern | 29,070 | 1.15× |
| Hamburg | 24,924 | 0.83× |
| Saarland | 14,870 | 0.91× |
| Bremen | 8,000 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.07× | Shopping |
| Home Office | 2.15× | Business & Career |
| Time (magazine) | 2.56× | News |
| Jack White | 2.33× | Movies & TV |
| Oliver Kahn | 2.73× | Sports |
| Ayrton Senna | 2.39× | Sports |
| Zamalek SC | 2.82× | Sports |
| Capannelle Racecourse | 33.33× | Sports |
| Vijesti.ba | 1.79× | News |
| Radio Sarajevo | 3.44× | Music & Radio |
| Univision | 2.86× | Movies & TV |
| Winemaking | 1.78× | Food & Beverages |
| Hebe | 1.82× | Home & Garden |
| Umut Bulut | 6.05× | Sports |
| Bull riding | 2.21× | Sports |
| Polsat | 2.84× | Movies & TV |
| JDM Cars | 2.21× | Cars & Mobility |
| Nutritional yeast | 1.99× | Food & Beverages |
| aslan | 2.17× | Literature |
| Gulf Air | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.13 |
| DIY Mentality | THRILL | 1.11 |
| Convenience Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.3% |
| Austria | 7.3% |
| Italy | 5.4% |
See Henning Baum audiences in other countries
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Frequently asked questions
How many fans does Henning Baum have in Germany?
Henning Baum has an estimated audience of 1,329,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Henning Baum fans?
73.0% of Henning Baum fans are female, 27.0% are male, with an average age of 44.4 years.
Which brands do Henning Baum fans like most?
Henning Baum fans show strongest brand affinity for Rossmann (2.07×), Home Office (2.15×), and Time (magazine) (2.56×) over the country average.
Where do Henning Baum fans live in Germany?
Henning Baum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 341,887), Bayern (reach 203,498), and Baden-Württemberg (reach 151,350). These three regions account for the largest share of the active audience.
What other brands do Henning Baum fans also like?
Beyond Henning Baum itself, the audience over-indexes on Home Office (2.15×), Time (magazine) (2.56×), Jack White (2.33×), and Oliver Kahn (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Henning Baum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.