Martin Suter Audience in Germany
A data profile of the people who buy, follow and care about Martin Suter in Germany — modelled from more than twelve digital signal sources. Martin Suter has an estimated audience of 440,225 people in Germany.
The average Martin Suter fan in Germany is 47.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ina Müller, Subscription business model, Tatort, with strongest over-indexing on Ina Müller (3.57× the country average).
Demographically, the Martin Suter audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 16 regions tracked by Rascasse.
The typical Martin Suter fan in Germany is more female, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Ina Müller.
At a glance
The key figures that characterise the Martin Suter profile in Germany.
Search interest · 12-month trend
Demographics of Martin Suter fans
56.6% are female, 43.4% are male, average age 47.6.
Gender split
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 47.6 |
| Estimated audience size | 440,225 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 35% | |
| 50+ | 34% |
Worldwide distribution
of the worldwide Martin Suter audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 61.5% |
| Switzerland | 17.7% |
| Austria | 12.5% |
Geography
Where the Martin Suter audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.56× | |
| 02 | Hamburg | ~20K | 1.46× | |
| 03 | Sachsen | ~30K | 1.17× | |
| 04 | Bayern | ~80K | 1.12× | |
| 05 | Baden-Württemberg | ~70K | 1.05× | |
| 06 | Hessen | ~40K | 1.05× | |
| 07 | Bremen | ~4K | 0.99× | |
| 08 | Schleswig-Holstein | ~20K | 0.97× | |
| 09 | Nordrhein-Westfalen | ~90K | 0.93× | |
| 10 | Niedersachsen | ~40K | 0.92× | |
| 11 | Brandenburg | ~10K | 0.89× | |
| 12 | Thüringen | ~10K | 0.88× | |
| 13 | Mecklenburg-Vorpommern | ~8K | 0.87× | |
| 14 | Rheinland-Pfalz | ~20K | 0.83× | |
| 15 | Sachsen-Anhalt | ~9K | 0.78× | |
| 16 | Saarland | ~4K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Martin Suter audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ina Müller | Movies & TV | 3.57× | ||
| 02 | Tatort | Movies & TV | 2.31× | ||
| 03 | Die Sendung mit der Maus | Movies & TV | 2.20× | ||
| 04 | Subscription business model | Shopping | 2.05× | ||
| 05 | Beer garden | Food & Beverages | 1.52× |
Personality of the Martin Suter audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.05× | |
| Spirituality | BALANCE | 1.30× | |
| Design Affinity | PREMIUM | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Spirituality | BALANCE | 1.30× | |
| Convenience Orientation | PREMIUM | 2.05× |
Frequently asked questions
How many fans does Martin Suter have in Germany?
Martin Suter has an estimated audience of 440,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Martin Suter fans?
56.6% of Martin Suter fans are female, 43.4% are male, with an average age of 47.6 years.
Which brands do Martin Suter fans like most?
Martin Suter fans show strongest brand affinity for Ina Müller (3.57×), Subscription business model (2.05×), and Tatort (2.31×) over the country average.
Where do Martin Suter fans live in Germany?
Martin Suter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Martin Suter fans also like?
Beyond Martin Suter itself, the audience over-indexes on Subscription business model (2.05×), Tatort (2.31×), Die Sendung mit der Maus (2.2×), and Beer garden (1.52×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Martin Suter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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