Max Raabe Audience in Germany
A data profile of the people who buy, follow and care about Max Raabe in Germany — modelled from more than twelve digital signal sources. Max Raabe has an estimated audience of 673,774 people in Germany.
The average Max Raabe fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ina Müller, Hape Kerkeling, Schiller (band), with strongest over-indexing on Ina Müller (5.89× the country average).
Demographically, the Max Raabe audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 16 regions tracked by Rascasse.
The typical Max Raabe fan in Germany is more female, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Ina Müller.
At a glance
The key figures that characterise the Max Raabe profile in Germany.
Search interest · 12-month trend
Demographics of Max Raabe fans
59.8% are female, 40.2% are male, average age 44.8.
Gender split
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.8 |
| Estimated audience size | 673,774 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 34% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Max Raabe audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.7% |
| Austria | 6.5% |
| Switzerland | 3.5% |
Geography
Where the Max Raabe audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~50K | 1.46× | |
| 02 | Brandenburg | ~30K | 1.32× | |
| 03 | Thüringen | ~20K | 1.30× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.27× | |
| 05 | Sachsen-Anhalt | ~20K | 1.26× | |
| 06 | Berlin | ~30K | 1.12× | |
| 07 | Schleswig-Holstein | ~30K | 1.05× | |
| 08 | Niedersachsen | ~70K | 1.01× | |
| 09 | Hamburg | ~10K | 0.96× | |
| 10 | Bremen | ~5K | 0.86× | |
| 11 | Saarland | ~7K | 0.80× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.79× | |
| 13 | Baden-Württemberg | ~70K | 0.77× | |
| 14 | Hessen | ~40K | 0.70× | |
| 15 | Bayern | ~80K | 0.69× | |
| 16 | Rheinland-Pfalz | ~20K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Max Raabe audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ina Müller | Movies & TV | 5.89× | ||
| 02 | Joy Denalane | Music & Radio | 5.01× | ||
| 03 | Hape Kerkeling | Movies & TV | 4.67× | ||
| 04 | Vienna Philharmonic | Travel & Leisure | 4.41× | ||
| 05 | Dendemann | Music & Radio | 3.74× | ||
| 06 | Schiller (band) | Music & Radio | 3.55× | ||
| 07 | 3sat | Movies & TV | 3.31× | ||
| 08 | Antonio Vivaldi | Music & Radio | 3.07× | ||
| 09 | Eckart von Hirschhausen | Movies & TV | 3.04× | ||
| 10 | Marzipan | Food & Beverages | 1.99× | ||
| 11 | Adel Tawil | Music & Radio | 1.91× | ||
| 12 | Eisblume | Music & Radio | 1.91× | ||
| 13 | Traditional Chinese medicine | Business & Career | 1.87× | ||
| 14 | Utopia | Politics & Society | 1.58× |
Personality of the Max Raabe audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.00× |
Frequently asked questions
How many fans does Max Raabe have in Germany?
Max Raabe has an estimated audience of 673,774 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Max Raabe fans?
59.8% of Max Raabe fans are female, 40.2% are male, with an average age of 44.8 years.
Which brands do Max Raabe fans like most?
Max Raabe fans show strongest brand affinity for Ina Müller (5.89×), Hape Kerkeling (4.67×), and Schiller (band) (3.55×) over the country average.
Where do Max Raabe fans live in Germany?
Max Raabe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Max Raabe fans also like?
Beyond Max Raabe itself, the audience over-indexes on Hape Kerkeling (4.67×), Schiller (band) (3.55×), 3sat (3.31×), and Joy Denalane (5.01×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Composer audiences in Germany
- Hans Zimmer (1,972,466)
- John Williams (1,150,373)
- Katja Riemann (952,664)
- Louis Philippson (571,213)
- Björk (455,670)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Max Raabe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.