A data profile of the people who buy, follow and care about MSV-Arena in Germany — modelled from more than twelve digital signal sources. MSV-Arena has an estimated audience of 430,143 people in Germany.
The average MSV-Arena fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The key figures that characterise the MSV-Arena profile in Germany.
32.8% are female, 67.2% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 37.3 |
| Estimated audience size | 430,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide MSV-Arena audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 99.3% |
| United States | 0.4% |
| Italy | 0.3% |
Where the MSV-Arena audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 11.58× | |
| 02 | Bremen | ~3K | 0.84× | |
| 03 | Saarland | ~4K | 0.79× | |
| 04 | Mecklenburg-Vorpommern | ~6K | 0.78× | |
| 05 | Sachsen-Anhalt | ~8K | 0.77× | |
| 06 | Thüringen | ~8K | 0.75× | |
| 07 | Brandenburg | ~9K | 0.67× | |
| 08 | Schleswig-Holstein | ~9K | 0.61× | |
| 09 | Hamburg | ~6K | 0.61× | |
| 10 | Rheinland-Pfalz | ~10K | 0.59× | |
| 11 | Sachsen | ~10K | 0.56× | |
| 12 | Niedersachsen | ~20K | 0.50× | |
| 13 | Berlin | ~9K | 0.50× | |
| 14 | Hessen | ~10K | 0.47× | |
| 15 | Baden-Württemberg | ~20K | 0.40× | |
| 16 | Bayern | ~20K | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for MSV-Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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