Overkill (band) Audience in Germany

Overkill (band) logo

Overkill (band) has an estimated audience of 305,721 people in Germany. 25.3% are female, 74.7% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: KLIX (AM), Israel, Circular economy, Hormones: The Series, Progressive rock.

The average Overkill (band) fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include KLIX (AM), Israel, Circular economy, with strongest over-indexing on KLIX (AM) (49.92× the country average). Demographically, the Overkill (band) audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Overkill (band) fans

Demographic split for Overkill (band) audience in Germany
MetricValue
Female25.3%
Male74.7%
Average age30.5
Estimated audience size305,721

Audience persona

The typical Overkill (band) fan in Germany is more male, around 30.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KLIX (AM).

Top regions in Germany

Top regions ranked by reach for Overkill (band) in Germany
RegionReachAffinity
Nordrhein-Westfalen67,5461.01×
Berlin66,2884.85×
Bayern26,9220.55×
Baden-Württemberg24,0990.58×
Niedersachsen17,3360.58×
Brandenburg17,0901.8×
Sachsen16,7171.11×
Hessen15,1080.65×
Rheinland-Pfalz8,0830.53×
Sachsen-Anhalt7,7290.98×
Schleswig-Holstein5,8270.53×
Hamburg5,2400.76×
Mecklenburg-Vorpommern4,6390.79×
Thüringen4,2450.54×
Bremen1,1550.44×
Saarland1,0950.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overkill (band) audience
BrandAffinityCategory
KLIX (AM)49.92×Music & Radio
Israel6.4×Travel & Leisure
Circular economy16.42×Business & Career
Hormones: The Series23.85×Movies & TV
Progressive rock3.88×Music & Radio
Preacher (comics)13.16×Literature
Dog breed1.64×Pets & Animals
Graham Greene6.89×Literature
Hoover, Alabama21.94×Travel & Leisure
Haberler1.72×News
CAC 401.89×Business & Career
Palestine Polytechnic University14.54×Business & Career
Unique Gifts1.74×Shopping
Stradivarius1.97×Shopping
Stamp collecting6.07×Home & Garden
Scratching post6.6×Pets & Animals
Combat sport1.5×Sports
3D printing2.31×Technology & Electronics
Da Hool20.12×Music & Radio
JB7.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overkill (band) audience
TraitClusterScore
Early Adopter MentalityPOWER3.01
SustainabilityBALANCE1.58
Design AffinityPREMIUM1.46
Luxury OrientationPREMIUM1.43
IndulgenceJOY1.36
Urban LifestyleOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Overkill (band)
CountryShare
Germany37.7%
United States20.2%
Brazil8.2%

See Overkill (band) audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Overkill (band) have in Germany?

Overkill (band) has an estimated audience of 305,721 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

What is the gender split and age of Overkill (band) fans?

25.3% of Overkill (band) fans are female, 74.7% are male, with an average age of 30.5 years.

Which brands do Overkill (band) fans like most?

Overkill (band) fans show strongest brand affinity for KLIX (AM) (49.92×), Israel (6.4×), and Circular economy (16.42×) over the country average.

Where do Overkill (band) fans live in Germany?

Overkill (band) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,546), Berlin (reach 66,288), and Bayern (reach 26,922). These three regions account for the largest share of the active audience.

What other brands do Overkill (band) fans also like?

Beyond Overkill (band) itself, the audience over-indexes on Israel (6.4×), Circular economy (16.42×), Hormones: The Series (23.85×), and Progressive rock (3.88×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Overkill (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.