Top 14 Products in Germany
This curated ranking covers the 14 largest products in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Wunschgutschein, ICloud and PlayStation Store lead the list with a combined estimated audience of 12,760,702 people. Across all 14 entries the average audience size is 1,094,466, and the largest, Wunschgutschein, reaches around 7,806,457 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each product, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 | Wunschgutschein | 7,806,457 | 95.2% | Gifts | Shopping |
| 2 |  ICloud |
3,658,342 | 4.1% | Hosting | Technology & Electronics |
| 3 |  PlayStation Store |
1,295,903 | 5.7% | Games | |
| 4 |  Safari (web browser) |
1,025,212 | 4.1% | Technology & Electronics | |
| 5 |  Homematic IP |
636,819 | 90.2% | Home automation | Home & Garden |
| 6 |  Spezi |
577,077 | 69.0% | Soft drinks | Food & Beverages |
| 7 |  Bosch Smart Home |
276,489 | 84.6% | Smart devices | Technology & Electronics |
| 8 |  Catsan |
17,055 | 11.9% | Pets & Animals | |
| 9 |  Kitekat |
14,683 | 25.0% | Pet food | Pets & Animals |
| 10 |  Kühne Salatdressing |
10,404 | 91.7% | Food & Beverages | |
| 11 |  Curtain robots |
1,786 | 16.4% | Home automation | Home & Garden |
| 12 |  Block House Salatdressing |
1,341 | 88.8% | Food & Beverages | |
| 13 |  247kooi |
946 | 24.2% | Home accessories | Home & Garden |
| 14 |  Deutschländer |
17 | 0.0% | Bread | Food & Beverages |
Frequently asked questions
How is this Top 14 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each product by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest product in Germany?
Wunschgutschein currently leads with an estimated audience of 7,806,457 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.