Rascasse Audience Intelligence

TUDOR Target Market in Germany

A data profile of the people who buy, follow and care about TUDOR in Germany — modelled from more than twelve digital signal sources. TUDOR has an estimated audience of 713,967 people in Germany.

#12among Luxury watches in Germany#1140among Brand in Germany#450in Fashion & Accessoires

The average TUDOR fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Audemars Piguet, Omega, Balmain, with strongest over-indexing on Audemars Piguet (13.95× the country average).

Demographically, the TUDOR audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TUDOR fan in Germany is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Audemars Piguet.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TUDOR profile in Germany.

Audience size
714K
in Germany
Gender
38.0%♀
62.0% male
Age
38.0
average years
Country rank
#8701
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TUDOR

38.0% are female, 62.0% are male, average age 38.0.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for TUDOR audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age38.0
Estimated audience size713,967
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the TUDOR audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

6.4%

of the worldwide TUDOR audience comes from Germany.

Worldwide audience distribution share by country for TUDOR
CountryShare
United States14.8%
Italy12.6%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TUDOR audience in Germany is strongest.

Fig. 05

Top regions by affinity

TUDOR customers by region in Germany
#RegionReachAffinity×
01Hessen~70K1.40×
02Hamburg~20K1.33×
03Bayern~100K1.31×
04Nordrhein-Westfalen~200K1.30×
05Baden-Württemberg~100K1.25×
06Rheinland-Pfalz~40K1.10×
07Berlin~30K1.04×
08Saarland~8K1.02×
09Schleswig-Holstein~20K0.98×
10Bremen~5K0.97×
11Niedersachsen~60K0.95×
12Brandenburg~20K0.76×
13Thüringen~10K0.74×
14Sachsen-Anhalt~10K0.72×
15Sachsen~20K0.71×
16Mecklenburg-Vorpommern~7K0.58×
Fig. 06

Affinity by region

Affinity by region — TUDOR, Germany
0.58×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TUDOR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TUDOR audience
#·InterestCategoryAffinity×
01BlancpainFashion & Accessoires14.30×
02BalmainFashion & Accessoires14.06×
03Audemars PiguetFashion & Accessoires13.95×
04OmegaFashion & Accessoires13.70×
05Girard-PerregauxFashion & Accessoires12.15×
06Richard MilleFashion & Accessoires11.51×
07Vacheron ConstantinFashion & Accessoires8.73×
08Jaeger-LeCoultreFashion & Accessoires8.63×
09PaneraiFashion & Accessoires7.90×
10HublotFashion & Accessoires7.00×
11Luxury yachtTravel & Leisure6.82×
12SeikoFashion & Accessoires6.62×
13Patek PhilippeFashion & Accessoires6.20×
14Expensive TasteBusiness & Career5.78×
15Luxury WatchesFashion & Accessoires5.64×
16PandoraFashion & Accessoires5.51×
17RolexFashion & Accessoires5.10×
18LeatherFashion & Accessoires3.19×
19HermèsFashion & Accessoires2.57×
20Luxury goodsFashion & Accessoires1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TUDOR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TUDOR audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.01×
Design AffinityPREMIUM2.03×
IndulgenceJOY2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TUDOR audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
ExtroversionTHRILL0.87×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TUDOR's target market in Germany?

TUDOR's target market in Germany covers an estimated 713,967 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TUDOR customers?

38.0% of the TUDOR audience are female, 62.0% are male, with an average age of 38.0 years.

03

Which brands do TUDOR fans like most?

TUDOR fans show strongest brand affinity for Audemars Piguet (13.95×), Omega (13.7×), and Balmain (14.06×) over the country average.

04

Where do TUDOR fans live in Germany?

TUDOR fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do TUDOR fans also like?

Beyond TUDOR itself, the audience over-indexes on Omega (13.7×), Balmain (14.06×), Luxury yacht (6.82×), and Expensive Taste (5.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury watches audiences in Germany

See TUDOR audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TUDOR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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