TUDOR Audience in Germany
TUDOR has an estimated audience of 660,049 people in Germany. 39.0% are female, 61.0% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Balmain, Omega, Rolex, Hermès, Patek Philippe.
The average TUDOR fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Balmain, Omega, Rolex, with strongest over-indexing on Balmain (15.05× the country average). Demographically, the TUDOR audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches
Demographics of TUDOR fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 38.0 |
| Estimated audience size | 660,049 |
Audience persona
The typical TUDOR fan in Germany is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Balmain.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 194,442 | 1.35× |
| Bayern | 147,343 | 1.39× |
| Baden-Württemberg | 116,047 | 1.29× |
| Hessen | 75,246 | 1.5× |
| Niedersachsen | 62,576 | 0.98× |
| Rheinland-Pfalz | 36,914 | 1.12× |
| Berlin | 31,582 | 1.07× |
| Schleswig-Holstein | 23,304 | 0.98× |
| Sachsen | 21,309 | 0.66× |
| Hamburg | 20,038 | 1.34× |
| Brandenburg | 14,990 | 0.73× |
| Sachsen-Anhalt | 11,348 | 0.66× |
| Thüringen | 11,343 | 0.67× |
| Saarland | 7,882 | 0.97× |
| Bremen | 5,311 | 0.94× |
| Mecklenburg-Vorpommern | 4,402 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Balmain | 15.05× | Fashion & Accessoires |
| Omega | 10.89× | Fashion & Accessoires |
| Rolex | 5.87× | Fashion & Accessoires |
| Hermès | 3.05× | Fashion & Accessoires |
| Patek Philippe | 6.73× | Fashion & Accessoires |
| Hublot | 7.04× | Fashion & Accessoires |
| Luxury Watches | 5.65× | Fashion & Accessoires |
| Pandora | 4.41× | Fashion & Accessoires |
| Ariana Grande | 4.3× | Music & Radio |
| Louis Vuitton | 2.83× | Fashion & Accessoires |
| Spiegel Online | 1.76× | News |
| TAG Heuer | 5.89× | Fashion & Accessoires |
| Breitling | 6.46× | Fashion & Accessoires |
| Watchmaker | 5.24× | Fashion & Accessoires |
| Expensive Taste | 3.6× | Business & Career |
| Luxury yacht | 3.66× | Travel & Leisure |
| Drop shipping | 2.23× | Shopping |
| Breuninger | 2.21× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.52× | Home & Garden |
| Jaeger-LeCoultre | 5.44× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.81 |
| Design Affinity | PREMIUM | 1.63 |
| Quality Awareness | PREMIUM | 1.62 |
| Early Adopter Mentality | POWER | 1.49 |
| Indulgence | JOY | 1.45 |
| Sustainability | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.6% |
| United States | 14.2% |
| Germany | 6.2% |
See TUDOR audiences in other countries
More Luxury watches audiences in Germany
- Rolex (4,113,867)
- Patek Philippe (2,131,294)
- Audemars Piguet (1,710,842)
- TAG Heuer (1,685,212)
- Omega (1,666,706)
Frequently asked questions
How many fans does TUDOR have in Germany?
TUDOR has an estimated audience of 660,049 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TUDOR fans?
39.0% of TUDOR fans are female, 61.0% are male, with an average age of 38.0 years.
Which brands do TUDOR fans like most?
TUDOR fans show strongest brand affinity for Balmain (15.05×), Omega (10.89×), and Rolex (5.87×) over the country average.
Where do TUDOR fans live in Germany?
TUDOR fans in Germany are most concentrated in Nordrhein-Westfalen (reach 194,442), Bayern (reach 147,343), and Baden-Württemberg (reach 116,047). These three regions account for the largest share of the active audience.
What other brands do TUDOR fans also like?
Beyond TUDOR itself, the audience over-indexes on Omega (10.89×), Rolex (5.87×), Hermès (3.05×), and Patek Philippe (6.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TUDOR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.