TUIfly Audience in Germany
TUIfly has an estimated audience of 1,225,350 people in Germany. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of TUIfly fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,225,350 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 499,959 | 1.86× |
| Niedersachsen | 353,936 | 2.97× |
| Baden-Württemberg | 233,805 | 1.4× |
| Bayern | 187,835 | 0.95× |
| Hessen | 155,114 | 1.66× |
| Rheinland-Pfalz | 71,432 | 1.16× |
| Schleswig-Holstein | 25,950 | 0.59× |
| Hamburg | 23,511 | 0.85× |
| Sachsen | 21,397 | 0.36× |
| Berlin | 19,113 | 0.35× |
| Sachsen-Anhalt | 17,900 | 0.56× |
| Thüringen | 17,108 | 0.55× |
| Saarland | 13,804 | 0.92× |
| Bremen | 12,589 | 1.2× |
| Brandenburg | 10,763 | 0.28× |
| Mecklenburg-Vorpommern | 7,643 | 0.33× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.7% |
| Italy | 6.4% |
| United States | 0.8% |
See TUIfly audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
How to read this data
Audience size is the estimated number of people in Germany who actively search for TUIfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.