Rascasse Audience Intelligence

TUIfly Target Market in Germany

A data profile of the people who buy, follow and care about TUIfly in Germany — modelled from more than twelve digital signal sources. TUIfly has an estimated audience of 1,256,191 people in Germany.

#13among Airline in Germany#676among Brand in Germany#428in Travel & Leisure

TUIfly has an estimated audience of 1,256,191 people in Germany. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TUIfly profile in Germany.

Audience size
1.3M
in Germany
Country rank
#5276
Brand in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TUIfly

Fig. 02

Gender split

Demographic split for TUIfly audience in Germany
MetricValue
Estimated audience size1,256,191
Fig. 04

Worldwide distribution

92.8%

of the worldwide TUIfly audience comes from Germany.

Worldwide audience distribution share by country for TUIfly
CountryShare
Germany92.8%
Italy6.4%
United States0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TUIfly audience in Germany is strongest.

Fig. 05

Top regions by affinity

TUIfly customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~400K2.95×
02Nordrhein-Westfalen~500K1.82×
03Hessen~200K1.65×
04Baden-Württemberg~200K1.38×
05Bremen~10K1.22×
06Rheinland-Pfalz~70K1.16×
07Saarland~10K0.97×
08Bayern~200K0.93×
09Hamburg~20K0.85×
10Schleswig-Holstein~30K0.61×
11Sachsen-Anhalt~20K0.61×
12Thüringen~20K0.59×
13Mecklenburg-Vorpommern~10K0.44×
14Sachsen~20K0.39×
15Brandenburg~10K0.37×
16Berlin~20K0.36×
Fig. 06

Affinity by region

Affinity by region — TUIfly, Germany
0.36×1.00×2.95×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See TUIfly audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TUIfly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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