Rascasse Audience Intelligence

Victorinox Target Market in Germany

A data profile of the people who buy, follow and care about Victorinox in Germany — modelled from more than twelve digital signal sources. Victorinox has an estimated audience of 556,950 people in Germany.

#10among Watches in Germany#1412among Brand in Germany#543in Fashion & Accessoires

The average Victorinox fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victorinox profile in Germany.

Audience size
557K
in Germany
Gender
15.9%♀
84.1% male
Age
38.1
average years
Country rank
#10781
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Victorinox

15.9% are female, 84.1% are male, average age 38.1.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for Victorinox audience in Germany
MetricValue
Female15.9%
Male84.1%
Average age38.1
Estimated audience size556,950
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Victorinox audience in Germany
Age bracketShare%
16-1921%
20-2917%
30-3924%
40-4925%
50+12%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Victorinox audience comes from Germany.

Worldwide audience distribution share by country for Victorinox
CountryShare
Switzerland19.1%
Germany16.4%
United States12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victorinox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Victorinox customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.45×
02Bayern~100K1.37×
03Hessen~50K1.23×
04Berlin~30K1.10×
05Nordrhein-Westfalen~100K1.06×
06Rheinland-Pfalz~30K1.06×
07Saarland~7K1.05×
08Niedersachsen~50K0.94×
09Thüringen~10K0.92×
10Hamburg~10K0.92×
11Bremen~4K0.89×
12Schleswig-Holstein~20K0.88×
13Sachsen~20K0.85×
14Brandenburg~10K0.82×
15Mecklenburg-Vorpommern~8K0.80×
16Sachsen-Anhalt~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Victorinox, Germany
0.74×1.00×1.45×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Watches audiences in Germany

See Victorinox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Victorinox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →