Victorinox Audience in Germany

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Victorinox has an estimated audience of 543,610 people in Germany. 15.9% are female, 84.1% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Victorinox fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of Victorinox fans

Demographic split for Victorinox audience in Germany
MetricValue
Female15.9%
Male84.1%
Average age38.1
Estimated audience size543,610

Top regions in Germany

Top regions ranked by reach for Victorinox in Germany
RegionReachAffinity
Nordrhein-Westfalen128,6891.08×
Bayern122,4011.4×
Baden-Württemberg108,8661.47×
Hessen51,3541.24×
Niedersachsen49,7520.94×
Rheinland-Pfalz28,9921.06×
Berlin27,9451.15×
Sachsen22,6140.85×
Schleswig-Holstein16,9350.87×
Brandenburg13,6640.81×
Thüringen12,5320.9×
Hamburg11,2680.92×
Sachsen-Anhalt9,9090.7×
Mecklenburg-Vorpommern7,8980.76×
Saarland6,6691.0×
Bremen3,9170.84×

Worldwide distribution

Worldwide audience distribution share by country for Victorinox
CountryShare
Switzerland19.4%
Germany16.5%
United States13.0%

See Victorinox audiences in other countries

More Watches audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Victorinox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.