A data profile of the people who buy, follow and care about DR1 in Denmark — modelled from more than twelve digital signal sources. DR1 has an estimated audience of 1,104,860 people in Denmark.
DR1 has an estimated audience of 1,104,860 people in Denmark. 60.6% are female, 39.4% are male, average age 43.8. Top brand affinities: Brøndby IF, Novo Nordisk, FC Midtjylland, Kindergarten, Musical theatre.
Top brand affinities include Brøndby IF, Novo Nordisk, FC Midtjylland, with strongest over-indexing on Brøndby IF (1.68× the country average).
Demographically, the DR1 audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical DR1 fan in Denmark is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Brøndby IF.
The key figures that characterise the DR1 profile in Denmark.
60.6% are female, 39.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.8 |
| Estimated audience size | 1,104,860 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide DR1 audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 75.7% |
| Sweden | 4.7% |
| United States | 3.1% |
The strongest cross-interests of the DR1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.94× | ||
| 02 | FC Midtjylland | Sports | 1.81× | ||
| 03 | IPTV | Technology & Electronics | 1.73× | ||
| 04 | Brøndby IF | Sports | 1.68× | ||
| 05 | Picture book | Literature | 1.68× | ||
| 06 | F.C. Copenhagen | Sports | 1.66× | ||
| 07 | Danish Superliga | Sports | 1.62× | ||
| 08 | High-definition television | Technology & Electronics | 1.60× | ||
| 09 | Circus | Kids & Family | 1.60× | ||
| 10 | Charity and causes | Business & Career | 1.56× | ||
| 11 | Audiobook | Literature | 1.55× | ||
| 12 | Political science | Business & Career | 1.55× | ||
| 13 | Loudspeaker | Technology & Electronics | 1.54× | ||
| 14 | Novo Nordisk | Health | 1.53× | ||
| 15 | Interflora | Shopping | 1.53× | ||
| 16 | Kindergarten | Kids & Family | 1.52× | ||
| 17 | Musical theatre | Movies & TV | 1.51× | ||
| 18 | First-person shooter games | Games | 1.51× | ||
| 19 | Science fiction movies | Movies & TV | 1.51× | ||
| 20 | True crime | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Extroversion | THRILL | 1.23× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for DR1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.