A data profile of the people who buy, follow and care about Easter in Denmark — modelled from more than twelve digital signal sources. Easter has an estimated audience of 707,278 people in Denmark.
Easter has an estimated audience of 707,278 people in Denmark. 66.5% are female, 33.5% are male, average age 45.4. Top brand affinities: 7-Eleven, Skagen, Jesus, Baggage, Interflora.
Top brand affinities include 7-Eleven, Skagen, Jesus, with strongest over-indexing on 7-Eleven (1.64× the country average).
Demographically, the Easter audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Extroversion, Indulgence.
The typical Easter fan in Denmark is more female, around 45.4 years old, with strong Extroversion tendencies and a notable affinity for 7-Eleven.
The key figures that characterise the Easter profile in Denmark.
66.5% are female, 33.5% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 45.4 |
| Estimated audience size | 707,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Easter audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.5% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Easter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muffin | Food & Beverages | 2.94× | ||
| 02 | Dessert wine | Food & Beverages | 2.62× | ||
| 03 | Doughnut | Food & Beverages | 2.28× | ||
| 04 | Collagen | Beauty & Wellness | 1.89× | ||
| 05 | Skagen | Fashion & Accessoires | 1.84× | ||
| 06 | Interflora | Shopping | 1.77× | ||
| 07 | Bed and breakfast | Travel & Leisure | 1.77× | ||
| 08 | Sausage | Food & Beverages | 1.69× | ||
| 09 | Rome | Travel & Leisure | 1.66× | ||
| 10 | Pasta | Food & Beverages | 1.66× | ||
| 11 | Cupcake | Food & Beverages | 1.65× | ||
| 12 | 7-Eleven | Shopping | 1.64× | ||
| 13 | Jesus | Politics & Society | 1.64× | ||
| 14 | Conceptual art | Arts & Culture | 1.60× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | Winery | Food & Beverages | 1.59× | ||
| 17 | Crime fiction | Literature | 1.58× | ||
| 18 | Baggage | Fashion & Accessoires | 1.52× | ||
| 19 | Microwave oven | Home & Garden | 1.52× | ||
| 20 | Mother's Day | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Indulgence | JOY | 1.37× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.86× | |
| Career Orientation | POWER | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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