A data profile of the people who buy, follow and care about Easter in Norway — modelled from more than twelve digital signal sources. Easter has an estimated audience of 582,356 people in Norway.
Easter has an estimated audience of 582,356 people in Norway. 64.8% are female, 35.2% are male, average age 43.1. Top brand affinities: Biltema, Circle K, KappAhl, Gina Tricot, Lunch.
Top brand affinities include Biltema, Circle K, KappAhl, with strongest over-indexing on Biltema (1.76× the country average).
Demographically, the Easter audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Easter fan in Norway is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Easter profile in Norway.
64.8% are female, 35.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.1 |
| Estimated audience size | 582,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Easter audience comes from Norway.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.5% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Easter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Circle K | Shopping | 3.22× | ||
| 02 | Allegro (auction website) | Shopping | 3.22× | ||
| 03 | Le Creuset | Home & Garden | 3.22× | ||
| 04 | White wine | Food & Beverages | 2.66× | ||
| 05 | Engagement ring | Fashion & Accessoires | 2.58× | ||
| 06 | Hamburger | Food & Beverages | 2.21× | ||
| 07 | KappAhl | Fashion & Accessoires | 2.16× | ||
| 08 | Cheesecake | Food & Beverages | 2.13× | ||
| 09 | Eyelash | Beauty & Wellness | 2.02× | ||
| 10 | Lunch | Food & Beverages | 1.93× | ||
| 11 | High school | Business & Career | 1.86× | ||
| 12 | Ticketmaster | Travel & Leisure | 1.84× | ||
| 13 | Ice cream | Food & Beverages | 1.80× | ||
| 14 | Biltema | Business & Career | 1.76× | ||
| 15 | Island | Travel & Leisure | 1.70× | ||
| 16 | Gina Tricot | Fashion & Accessoires | 1.69× | ||
| 17 | Baby food | Kids & Family | 1.67× | ||
| 18 | Garden furniture | Home & Garden | 1.57× | ||
| 19 | Swimming pool | Sports | 1.56× | ||
| 20 | Flower | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.23× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Extroversion | THRILL | 0.85× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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