A data profile of the people who buy, follow and care about Flatline in Denmark — modelled from more than twelve digital signal sources. Flatline has an estimated audience of 670,100 people in Denmark.
Flatline has an estimated audience of 670,100 people in Denmark. 53.7% are female, 46.3% are male, average age 41.4. Top brand affinities: Elgiganten, Biltema, Germany, Plug-in hybrid, Hatchback.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (2.06× the country average).
Demographically, the Flatline audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Flatline fan in Denmark is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Flatline profile in Denmark.
53.7% are female, 46.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 41.4 |
| Estimated audience size | 670,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Flatline audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.8% |
| Taiwan | 7.9% |
| Japan | 7.0% |
The strongest cross-interests of the Flatline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plug-in hybrid | Cars & Mobility | 2.54× | ||
| 02 | Hatchback | Cars & Mobility | 2.54× | ||
| 03 | Car dealership | Cars & Mobility | 2.54× | ||
| 04 | Stuttgart | Travel & Leisure | 2.54× | ||
| 05 | Family car | Cars & Mobility | 2.54× | ||
| 06 | City car | Cars & Mobility | 2.54× | ||
| 07 | Automatic transmission | Cars & Mobility | 2.53× | ||
| 08 | Compact car | Cars & Mobility | 2.25× | ||
| 09 | Elgiganten | Shopping | 2.06× | ||
| 10 | Headphones | Technology & Electronics | 1.90× | ||
| 11 | BT Sport | Sports | 1.88× | ||
| 12 | Biltema | Business & Career | 1.74× | ||
| 13 | Air conditioning | Technology & Electronics | 1.73× | ||
| 14 | Facebook Messenger | Internet & Social Media | 1.72× | ||
| 15 | Heat pump | Home & Garden | 1.72× | ||
| 16 | Scooters | Cars & Mobility | 1.69× | ||
| 17 | Vacuum cleaner | Home & Garden | 1.65× | ||
| 18 | Germany | Travel & Leisure | 1.63× | ||
| 19 | Motorcycles | Cars & Mobility | 1.57× | ||
| 20 | HVAC | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Family Orientation | CONSERVATISM | 1.52× | |
| Risk Appetite | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.78× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Flatline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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