Rascasse Audience Intelligence

Mariah Carey Audience in United States

Mariah Carey has an estimated audience of 7.1M people in United States.

#16among Pop in United States#362among people in United States#361in Music & Radio

The average Mariah Carey fan in United States is 34.8 years old, more female, and lives primarily in California.

By number of fans, Mariah Carey ranks #20 among the 1581 objects in Pop in United States — 2.1× the group median.

Its fans are 5.3 years younger than the group average of 40.1.

Compared with the other 1580 objects in Pop, Mariah Carey fans stand out for their interest in Louis Tomlinson, Zayn Malik and Dua Lipa.

Interest is seasonal: August, November and December account for 44% of the year's searches, May is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Louis Tomlinson, Zayn Malik, Dua Lipa, with strongest over-indexing on Louis Tomlinson (15.03× the country average).

Demographically, the Mariah Carey audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Extroversion.

The typical Mariah Carey fan in United States is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Louis Tomlinson.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.1M
in United States
Gender
60.1%♀
39.9% male
Age
34.8
average years
Country rank
#4914
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mariah Carey fans

60.1% are female, 39.9% are male, average age 34.8.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Mariah Carey audience in United States
MetricValue
Female60.1%
Male39.9%
Average age34.8
Estimated audience size7.1M
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Mariah Carey audience in United States
Age bracketShare%
16-2432%
25-3422%
35-4419%
45-5416%
55+10%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Mariah Carey audience comes from United States.

Worldwide audience distribution share by country for Mariah Carey
CountryShare
United States30.2%
Brazil9.8%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mariah Carey fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~90K1.37×
02Maryland~200K1.29×
03Georgia~300K1.21×
04Alabama~100K1.20×
05Louisiana~100K1.20×
06Arizona~200K1.19×
07New York~500K1.17×
08North Carolina~300K1.16×
09New Jersey~200K1.15×
10Pennsylvania~300K1.14×
11California~900K1.13×
12Delaware~20K1.13×
13Virginia~200K1.12×
14Washington, District of Columbia~20K1.12×
15Florida~500K1.11×
16New Mexico~50K1.11×
17South Carolina~100K1.10×
18Connecticut~80K1.09×
19Mississippi~70K1.09×
20Texas~500K1.08×
21Illinois~300K1.08×
22Oklahoma~90K1.07×
23Hawaii~30K1.07×
24Missouri~100K1.06×
25Ohio~300K1.03×
26Tennessee~200K1.03×
27Michigan~200K1.02×
28Rhode Island~20K1.00×
29Massachusetts~100K0.98×
30Arkansas~60K0.98×
31Indiana~100K0.97×
32Washington~200K0.95×
33Kentucky~90K0.95×
34Oregon~80K0.94×
35Nebraska~40K0.92×
36Minnesota~100K0.90×
37Kansas~60K0.90×
38Wisconsin~100K0.89×
39Colorado~100K0.87×
40West Virginia~30K0.87×
41Alaska~10K0.87×
42New Hampshire~20K0.86×
43Iowa~60K0.83×
44Idaho~30K0.81×
45Utah~60K0.80×
46Maine~20K0.77×
47North Dakota~10K0.75×
48South Dakota~10K0.74×
49Vermont~9K0.69×
50Montana~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Mariah Carey, United States
0.68×1.00×1.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mariah Carey audience vs. the country average
#·InterestCategoryAffinity×
01Louis TomlinsonMusic & Radio15.03×
02Zayn MalikMusic & Radio9.67×
03Dua LipaMusic & Radio8.74×
04Adriana LimaFashion & Accessoires7.51×
05Tate McRaeMusic & Radio6.75×
06AngèleMusic & Radio6.38×
07Hailee SteinfeldMovies & TV5.21×
08Jessie MurphMusic & Radio5.03×
09Sabrina CarpenterMusic & Radio3.26×
10Michael JacksonMusic & Radio2.88×
11Britney SpearsMusic & Radio2.63×
12BeautyBeauty & Wellness1.75×
13Pop musicMusic & Radio1.75×
14BeveragesFood & Beverages1.74×
15Hip hop musicMusic & Radio1.69×
16Comedy moviesMovies & TV1.56×
17RestaurantsFood & Beverages1.55×
18FamilyKids & Family1.54×
19United StatesTravel & Leisure1.52×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mariah Carey audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mariah Carey audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.22×
ExtroversionTHRILL1.16×
SpiritualityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mariah Carey audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Sports ActivityPOWER0.79×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mariah Carey over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/mariah-carey-13897” · Methodology