Rascasse Audience Intelligence

Scream (1996 film) Viewer Demographics in United States

Scream (1996 film) has an estimated audience of 7M people in United States.

#1among Horror in United States
#135among movies & series in United States#460in Movies & TV

The average Scream (1996 film) fan in United States is 37.2 years old, more female, and lives primarily in California.

By number of fans, Scream (1996 film) ranks #1 among the 226 objects in Horror in United States — 7.8× the group median.

Its fans are 1.6 years older than the group average of 35.6.

Women make up 62.8% of the fan base, 19.4 percentage points more than the group average.

Compared with the other 225 objects in Horror, Scream (1996 film) fans stand out for their interest in Dakota Johnson, Dakota Fanning and Christopher Nolan.

Interest is seasonal: January, March and October account for 51% of the year's searches, July is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Dakota Johnson, Dakota Fanning, Christopher Nolan, with strongest over-indexing on Dakota Johnson (7.53× the country average).

Demographically, the Scream (1996 film) audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Scream (1996 film) fan in United States is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Dakota Johnson.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7M
in United States
Gender
62.8%♀
37.2% male
Age
37.2
average years
Country rank
#5058
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Scream (1996 film) viewers

62.8% are female, 37.2% are male, average age 37.2.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Scream (1996 film) audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.2
Estimated audience size7M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Scream (1996 film) audience in United States
Age bracketShare%
16-2431%
25-3418%
35-4416%
45-5417%
55+18%
Fig. 04

Worldwide distribution

30.5%

of the worldwide Scream (1996 film) audience comes from United States.

Worldwide audience distribution share by country for Scream (1996 film)
CountryShare
United States30.5%
United Kingdom5.0%
Mexico4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Scream (1996 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K1.32×
02Oklahoma~100K1.30×
03Texas~600K1.28×
04Kentucky~100K1.27×
05West Virginia~50K1.24×
06Arizona~200K1.23×
07Arkansas~70K1.18×
08Indiana~200K1.16×
09California~900K1.14×
10Missouri~100K1.14×
11Alabama~100K1.13×
12Utah~80K1.13×
13Nevada~80K1.12×
14Louisiana~100K1.11×
15Mississippi~70K1.11×
16Ohio~300K1.09×
17Kansas~70K1.09×
18Illinois~300K1.07×
19Tennessee~200K1.07×
20Idaho~40K1.07×
21Georgia~200K1.05×
22Michigan~200K1.04×
23Colorado~100K1.04×
24Pennsylvania~300K1.03×
25Iowa~70K1.01×
26North Carolina~200K1.00×
27Nebraska~40K0.99×
28South Carolina~100K0.98×
29Oregon~80K0.96×
30North Dakota~20K0.95×
31Wisconsin~100K0.94×
32Florida~400K0.92×
33Washington~100K0.92×
34South Dakota~20K0.92×
35Virginia~200K0.91×
36Wyoming~10K0.91×
37Connecticut~70K0.90×
38Maryland~100K0.89×
39Montana~20K0.89×
40Minnesota~100K0.88×
41Rhode Island~20K0.88×
42Delaware~20K0.88×
43Alaska~10K0.87×
44New Jersey~200K0.84×
45New Hampshire~20K0.83×
46New York~300K0.82×
47Massachusetts~100K0.80×
48Maine~20K0.78×
49Vermont~10K0.74×
50Hawaii~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Scream (1996 film), United States
0.62×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Scream (1996 film) audience vs. the country average
#·InterestCategoryAffinity×
01Dakota JohnsonMovies & TV7.53×
02Dakota FanningMovies & TV7.53×
03Christopher NolanMovies & TV7.53×
04Kate BeckinsaleMovies & TV7.53×
05Regina HallMovies & TV7.53×
06Jessica ChastainMovies & TV7.53×
07Lily AllenMusic & Radio7.53×
08Suki WaterhouseFashion & Accessoires7.53×
09Sam ClaflinMovies & TV7.53×
10Lily-Rose DeppMovies & TV7.39×
11Jon HammMovies & TV7.17×
12Elle FanningMovies & TV6.97×
13Eyes Wide ShutMovies & TV6.81×
14FedEx OfficeBusiness & Career6.64×
15Keira KnightleyMovies & TV5.82×
16Stranger ThingsMovies & TV2.59×
17Britney SpearsMusic & Radio2.17×
18SubwayFood & Beverages1.90×
19RedditInternet & Social Media1.90×
20Burger KingFood & Beverages1.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Scream (1996 film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Scream (1996 film) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Convenience OrientationPREMIUM1.32×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Scream (1996 film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Horror audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Scream (1996 film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/scream-1996-film-20794” · Methodology