A data profile of the people who buy, follow and care about General Motors in Spain — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 2,314,707 people in Spain.
General Motors has an estimated audience of 2,314,707 people in Spain. 26.6% are female, 73.4% are male, average age 43.8. Top brand affinities: Iberia (airline), Betfair, WhatsApp, Plug-in hybrid, Distilled beverage.
Top brand affinities include Iberia (airline), Betfair, WhatsApp, with strongest over-indexing on Iberia (airline) (2.89× the country average).
Demographically, the General Motors audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
The typical General Motors fan in Spain is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the General Motors profile in Spain.
26.6% are female, 73.4% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 43.8 |
| Estimated audience size | 2,314,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 25% |
of the worldwide General Motors audience comes from Spain.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| Canada | 4.1% |
The strongest cross-interests of the General Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Escape | Cars & Mobility | 24.99× | ||
| 02 | Pontiac | Cars & Mobility | 22.53× | ||
| 03 | Car wash | Cars & Mobility | 6.97× | ||
| 04 | Betfair | Games | 6.73× | ||
| 05 | City car | Cars & Mobility | 5.44× | ||
| 06 | Carcare | Cars & Mobility | 5.31× | ||
| 07 | AutoScout24 | Cars & Mobility | 5.31× | ||
| 08 | Satire | Literature | 4.82× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 4.72× | ||
| 10 | Used car | Cars & Mobility | 4.00× | ||
| 11 | Motorcycle helmet | Cars & Mobility | 3.84× | ||
| 12 | Touring motorcycle | Cars & Mobility | 3.75× | ||
| 13 | Refrigerator | Home & Garden | 3.51× | ||
| 14 | Custom motorcycle | Cars & Mobility | 3.17× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 3.13× | ||
| 16 | Distilled beverage | Food & Beverages | 3.12× | ||
| 17 | Iberia (airline) | Travel & Leisure | 2.89× | ||
| 18 | Internet & Social Media | 2.85× | |||
| 19 | Bankinter | Business & Career | 1.96× | ||
| 20 | IBEX 35 | Business & Career | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.96× | |
| Family Orientation | CONSERVATISM | 1.94× | |
| Patriotism | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Mindfulness | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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