A data profile of the people who buy, follow and care about Keskisuomalainen in Finland — modelled from more than twelve digital signal sources. Keskisuomalainen has an estimated audience of 1,511,697 people in Finland.
Keskisuomalainen has an estimated audience of 1,511,697 people in Finland. 58.9% are female, 41.1% are male, average age 43.9. Top brand affinities: Valtteri Bottas, Danske Bank, City car, Family car, Carcare.
Top brand affinities include Valtteri Bottas, Danske Bank, City car, with strongest over-indexing on Valtteri Bottas (2.01× the country average).
Demographically, the Keskisuomalainen audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
The typical Keskisuomalainen fan in Finland is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Valtteri Bottas.
The key figures that characterise the Keskisuomalainen profile in Finland.
58.9% are female, 41.1% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.9 |
| Estimated audience size | 1,511,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
The strongest cross-interests of the Keskisuomalainen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | City car | Cars & Mobility | 3.06× | ||
| 02 | National Geographic (magazine) | Travel & Leisure | 3.06× | ||
| 03 | Carcare | Cars & Mobility | 3.04× | ||
| 04 | Family car | Cars & Mobility | 2.80× | ||
| 05 | Michael Schumacher | Sports | 2.72× | ||
| 06 | World Rally Championship (video game series) | Games | 2.68× | ||
| 07 | Stanley Cup | Sports | 2.66× | ||
| 08 | Iceland | Travel & Leisure | 2.63× | ||
| 09 | Sveriges Television | Technology & Electronics | 2.02× | ||
| 10 | Valtteri Bottas | Sports | 2.01× | ||
| 11 | Hyundai | Cars & Mobility | 1.92× | ||
| 12 | Drop shipping | Shopping | 1.90× | ||
| 13 | Apple Watch | Technology & Electronics | 1.81× | ||
| 14 | Heat pump | Home & Garden | 1.78× | ||
| 15 | First-time buyer | Shopping | 1.71× | ||
| 16 | Swimming pool | Sports | 1.71× | ||
| 17 | YouTube Music | Internet & Social Media | 1.66× | ||
| 18 | Sustainable energy | Home & Garden | 1.60× | ||
| 19 | Danske Bank | Business & Career | 1.59× | ||
| 20 | Forestry | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.76× | |
| Risk Appetite | THRILL | 1.52× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Pet Ownership | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Keskisuomalainen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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