A data profile of the people who buy, follow and care about Season in Finland — modelled from more than twelve digital signal sources. Season has an estimated audience of 501,352 people in Finland.
Season has an estimated audience of 501,352 people in Finland. 67.4% are female, 32.6% are male, average age 43.0. Top brand affinities: Danske Bank, Modern architecture, Dinner, Swimming pool, Heat pump.
Top brand affinities include Danske Bank, Modern architecture, Dinner, with strongest over-indexing on Danske Bank (1.54× the country average).
Demographically, the Season audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Season fan in Finland is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Danske Bank.
The key figures that characterise the Season profile in Finland.
67.4% are female, 32.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 43.0 |
| Estimated audience size | 501,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Season audience comes from Finland.
| Country | Share |
|---|---|
| United States | 31.9% |
| United Kingdom | 6.6% |
| Japan | 5.5% |
The strongest cross-interests of the Season audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iceland | Travel & Leisure | 2.33× | ||
| 02 | Personal water craft | Cars & Mobility | 2.33× | ||
| 03 | Hyaluronan | Beauty & Wellness | 2.27× | ||
| 04 | Heat pump | Home & Garden | 2.06× | ||
| 05 | Hormone | Health | 1.94× | ||
| 06 | Germany | Travel & Leisure | 1.87× | ||
| 07 | Backpack | Fashion & Accessoires | 1.84× | ||
| 08 | Swimming pool | Sports | 1.82× | ||
| 09 | Hoodie | Fashion & Accessoires | 1.75× | ||
| 10 | Modern architecture | Arts & Culture | 1.70× | ||
| 11 | Tinder | Internet & Social Media | 1.66× | ||
| 12 | Fashion show | Fashion & Accessoires | 1.64× | ||
| 13 | Shih Tzu | Pets & Animals | 1.61× | ||
| 14 | Beagle | Pets & Animals | 1.58× | ||
| 15 | Border Collie | Pets & Animals | 1.56× | ||
| 16 | Danske Bank | Business & Career | 1.54× | ||
| 17 | Dinner | Food & Beverages | 1.53× | ||
| 18 | Rottweiler | Pets & Animals | 1.53× | ||
| 19 | Dachshund | Pets & Animals | 1.52× | ||
| 20 | Skechers | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Sustainability | BALANCE | 1.20× | |
| Quality Awareness | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Spirituality | BALANCE | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Season. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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