A data profile of the people who buy, follow and care about Seinäjoki in Finland — modelled from more than twelve digital signal sources. Seinäjoki has an estimated audience of 528,118 people in Finland.
Seinäjoki has an estimated audience of 528,118 people in Finland. 57.7% are female, 42.3% are male, average age 43.6. Top brand affinities: Škoda Auto, Tesla Motors, Hardware store, Volvo, Lawn mower.
Top brand affinities include Škoda Auto, Tesla Motors, Hardware store, with strongest over-indexing on Škoda Auto (1.53× the country average).
Demographically, the Seinäjoki audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Seinäjoki fan in Finland is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Škoda Auto.
The key figures that characterise the Seinäjoki profile in Finland.
57.7% are female, 42.3% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 43.6 |
| Estimated audience size | 528,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
The strongest cross-interests of the Seinäjoki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Land Cruiser | Cars & Mobility | 1.91× | ||
| 02 | Sandra Bullock | Movies & TV | 1.82× | ||
| 03 | Toyota Hilux | Cars & Mobility | 1.81× | ||
| 04 | Makita | Home & Garden | 1.78× | ||
| 05 | Hardware store | Home & Garden | 1.74× | ||
| 06 | Husqvarna | Home & Garden | 1.73× | ||
| 07 | Audi A6 | Cars & Mobility | 1.72× | ||
| 08 | Electric motorcycles and scooters | Cars & Mobility | 1.70× | ||
| 09 | Tesla Motors | Cars & Mobility | 1.68× | ||
| 10 | Moped | Cars & Mobility | 1.63× | ||
| 11 | Local news | News | 1.62× | ||
| 12 | Hypermarket | Shopping | 1.62× | ||
| 13 | Lawn mower | Home & Garden | 1.60× | ||
| 14 | Volkswagen Golf | Cars & Mobility | 1.57× | ||
| 15 | Range Rover | Cars & Mobility | 1.56× | ||
| 16 | Hybrid electric vehicle | Cars & Mobility | 1.54× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.53× | ||
| 18 | Air purifier | Home & Garden | 1.53× | ||
| 19 | Air pollution | Health | 1.52× | ||
| 20 | Volvo | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Indulgence | JOY | 1.21× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Seinäjoki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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