A data profile of the people who buy, follow and care about General Motors in France — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 3,154,774 people in France.
The average General Motors fan in France is 46.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Esso, Mayim Bialik, Alain Prost, with strongest over-indexing on Esso (21.35× the country average).
Demographically, the General Motors audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical General Motors fan in France is more male, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the General Motors profile in France.
25.4% are female, 74.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 25.4% |
| Male | 74.6% |
| Average age | 46.1 |
| Estimated audience size | 3,154,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide General Motors audience comes from France.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| Canada | 4.1% |
Where the General Motors audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.79× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.17× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.14× | |
| 04 | Occitanie | ~300K | 1.11× | |
| 05 | Hauts-de-France | ~300K | 1.04× | |
| 06 | Grand Est | ~200K | 1.02× | |
| 07 | Nouvelle-Aquitaine | ~300K | 0.95× | |
| 08 | Pays de la Loire | ~200K | 0.92× | |
| 09 | Brittany | ~100K | 0.88× | |
| 10 | Centre-Val de Loire | ~100K | 0.85× | |
| 11 | Normandy | ~100K | 0.83× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.80× | |
| 13 | Corsica | ~8K | 0.56× |
The strongest cross-interests of the General Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mayim Bialik | Movies & TV | 27.38× | ||
| 02 | Renault Twizy | Cars & Mobility | 24.57× | ||
| 03 | Esso | Cars & Mobility | 21.35× | ||
| 04 | Jeremy Clarkson | Movies & TV | 21.09× | ||
| 05 | Alain Prost | Sports | 18.54× | ||
| 06 | Nicole Scherzinger | Music & Radio | 17.73× | ||
| 07 | Getty Images | Technology & Electronics | 14.08× | ||
| 08 | Jenson Button | Sports | 13.61× | ||
| 09 | BP | Cars & Mobility | 11.55× | ||
| 10 | Family car | Cars & Mobility | 9.48× | ||
| 11 | Automobile magazine | Cars & Mobility | 9.40× | ||
| 12 | Opel Corsa | Cars & Mobility | 9.18× | ||
| 13 | Opel | Cars & Mobility | 5.96× | ||
| 14 | National Rugby League | Sports | 5.91× | ||
| 15 | Hatchback | Cars & Mobility | 5.84× | ||
| 16 | Car dealership | Cars & Mobility | 4.88× | ||
| 17 | TotalEnergies | Cars & Mobility | 2.47× | ||
| 18 | Norauto | Cars & Mobility | 2.22× | ||
| 19 | Internet & Social Media | 2.00× | |||
| 20 | Personal finance | Business & Career | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.66× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Risk Appetite | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Extroversion | THRILL | 0.72× |
General Motors's target market in France covers an estimated 3,154,774 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
25.4% of the General Motors audience are female, 74.6% are male, with an average age of 46.1 years.
General Motors fans show strongest brand affinity for Esso (21.35×), Mayim Bialik (27.38×), and Alain Prost (18.54×) over the country average.
General Motors fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond General Motors itself, the audience over-indexes on Mayim Bialik (27.38×), Alain Prost (18.54×), Family car (9.48×), and Renault Twizy (24.57×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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