La Montagne Audience in France
La Montagne has an estimated audience of 6,596,960 people in France. 51.9% are female, 48.1% are male, average age 45.5. Top regions: Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Île-de-France. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Broadcasting of sports events.
The average La Montagne fan in France is 45.5 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Île-de-France. Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (232.14× the country average). Demographically, the La Montagne audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of La Montagne
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 45.5 |
| Estimated audience size | 6,596,960 |
Audience persona
The typical La Montagne fan in France is balanced, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
La Montagne fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | ~5M | 8.24× |
| Nouvelle-Aquitaine | ~700K | 1.2× |
| Île-de-France | ~500K | 0.42× |
| Occitanie | ~300K | 0.58× |
| Bourgogne-Franche-Comté | ~200K | 0.62× |
| Centre-Val de Loire | ~100K | 0.57× |
| Provence-Alpes-Côte d'Azur | ~100K | 0.28× |
| Pays de la Loire | ~100K | 0.31× |
| Grand Est | ~100K | 0.2× |
| Hauts-de-France | ~80K | 0.14× |
| Brittany | ~70K | 0.22× |
| Normandy | ~60K | 0.19× |
| Corsica | ~10K | 0.38× |
Top brand affinities of La Montagne fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 232.14× | Kids & Family |
| Christmas Gift | 22.28× | Kids & Family |
| Christmas tree | 22.63× | Kids & Family |
| Kitchen garden | 12.07× | Home & Garden |
| Broadcasting of sports events | 14.53× | Movies & TV |
| Girl power | 23.5× | Politics & Society |
| Zoom lens | 12.24× | Technology & Electronics |
| Dentistry | 11.58× | Business & Career |
| Breast Cancer awareness | 16.05× | Health |
| Job fair | 18.62× | Business & Career |
| Ouest France | 1.82× | News |
| Catherine Zeta-Jones | 6.58× | Movies & TV |
| Hormone | 8.06× | Health |
| Selfridges | 185.36× | Shopping |
| Michael Douglas | 7.15× | Movies & TV |
| Sustainable products | 7.08× | Politics & Society |
| Busuu | 7.11× | Business & Career |
| Midi Libre | 2.49× | News |
| Breaking news | 2.89× | Movies & TV |
| Ouest-France | 1.68× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.7 |
| Mindfulness | BALANCE | 2.31 |
| Travelling | THRILL | 1.91 |
| Patriotism | CONSERVATISM | 1.68 |
| Community Orientation | OPEN | 1.67 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 93.4% |
| South Africa | 2.7% |
| Algeria | 0.8% |
See La Montagne audiences in other countries
More Newspaper audiences in France
- Ouest France (31,177,608)
- Le Monde (15,672,120)
- Le Parisien (14,655,751)
- Le Figaro (14,635,258)
- Ouest-France (13,218,145)
Frequently asked questions
How many fans does La Montagne have in France?
La Montagne has an estimated audience of 6,596,960 people in France, concentrated in Auvergne-Rhône-Alpes and Nouvelle-Aquitaine.
What is the gender split and age of La Montagne fans?
51.9% of La Montagne fans are female, 48.1% are male, with an average age of 45.5 years.
Which brands do La Montagne fans like most?
La Montagne fans show strongest brand affinity for Love & Sex (232.14×), Christmas Gift (22.28×), and Christmas tree (22.63×) over the country average.
Where do La Montagne fans live in France?
La Montagne fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~5M), Nouvelle-Aquitaine (reach ~700K), and Île-de-France (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do La Montagne fans also like?
Beyond La Montagne itself, the audience over-indexes on Christmas Gift (22.28×), Christmas tree (22.63×), Kitchen garden (12.07×), and Broadcasting of sports events (14.53×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for La Montagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.