A data profile of the people who buy, follow and care about La Montagne in France — modelled from more than twelve digital signal sources. La Montagne has an estimated audience of 6,955,943 people in France.
The average La Montagne fan in France is 45.5 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Île-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (232.14× the country average).
Demographically, the La Montagne audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical La Montagne fan in France is balanced, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the La Montagne profile in France.
51.9% are female, 48.1% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 45.5 |
| Estimated audience size | 6,955,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide La Montagne audience comes from France.
| Country | Share |
|---|---|
| France | 93.7% |
| South Africa | 2.5% |
| Algeria | 0.7% |
Where the La Montagne audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~5M | 8.24× | |
| 02 | Nouvelle-Aquitaine | ~700K | 1.20× | |
| 03 | Bourgogne-Franche-Comté | ~200K | 0.62× | |
| 04 | Occitanie | ~300K | 0.58× | |
| 05 | Centre-Val de Loire | ~100K | 0.57× | |
| 06 | Île-de-France | ~500K | 0.42× | |
| 07 | Corsica | ~10K | 0.38× | |
| 08 | Pays de la Loire | ~100K | 0.31× | |
| 09 | Provence-Alpes-Côte d'Azur | ~100K | 0.28× | |
| 10 | Brittany | ~70K | 0.22× | |
| 11 | Grand Est | ~100K | 0.20× | |
| 12 | Normandy | ~60K | 0.19× | |
| 13 | Hauts-de-France | ~80K | 0.14× |
The strongest cross-interests of the La Montagne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 232.14× | ||
| 02 | Selfridges | Shopping | 185.36× | ||
| 03 | Girl power | Politics & Society | 23.50× | ||
| 04 | Christmas tree | Kids & Family | 22.63× | ||
| 05 | Christmas Gift | Kids & Family | 22.28× | ||
| 06 | Job fair | Business & Career | 18.62× | ||
| 07 | Breast Cancer awareness | Health | 16.05× | ||
| 08 | Broadcasting of sports events | Movies & TV | 14.53× | ||
| 09 | Zoom lens | Technology & Electronics | 12.24× | ||
| 10 | Kitchen garden | Home & Garden | 12.07× | ||
| 11 | Dentistry | Business & Career | 11.58× | ||
| 12 | Hormone | Health | 8.06× | ||
| 13 | Michael Douglas | Movies & TV | 7.15× | ||
| 14 | Busuu | Business & Career | 7.11× | ||
| 15 | Sustainable products | Politics & Society | 7.08× | ||
| 16 | Catherine Zeta-Jones | Movies & TV | 6.58× | ||
| 17 | Breaking news | Movies & TV | 2.89× | ||
| 18 | Midi Libre | News | 2.49× | ||
| 19 | Ouest France | News | 1.82× | ||
| 20 | Ouest-France | News | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.70× | |
| Mindfulness | BALANCE | 2.31× | |
| Travelling | THRILL | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Luxury Orientation | PREMIUM | 0.91× |
La Montagne has an estimated audience of 6,955,943 people in France, concentrated in Auvergne-Rhône-Alpes and Nouvelle-Aquitaine.
51.9% of La Montagne fans are female, 48.1% are male, with an average age of 45.5 years.
La Montagne fans show strongest brand affinity for Love & Sex (232.14×), Christmas Gift (22.28×), and Christmas tree (22.63×) over the country average.
La Montagne fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~5M), Nouvelle-Aquitaine (reach ~700K), and Île-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond La Montagne itself, the audience over-indexes on Christmas Gift (22.28×), Christmas tree (22.63×), Kitchen garden (12.07×), and Broadcasting of sports events (14.53×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for La Montagne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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