A data profile of the people who buy, follow and care about Retail in France — modelled from more than twelve digital signal sources. Retail has an estimated audience of 2,439,590 people in France.
The average Retail fan in France is 43.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (298.56× the country average).
Demographically, the Retail audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Retail fan in France is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Retail profile in France.
56.5% are female, 43.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.4 |
| Estimated audience size | 2,439,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Retail audience comes from France.
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 3.9% |
| United Kingdom | 3.9% |
Where the Retail audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.94× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.12× | |
| 03 | Hauts-de-France | ~200K | 1.06× | |
| 04 | Pays de la Loire | ~100K | 1.06× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.02× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.02× | |
| 07 | Occitanie | ~200K | 1.00× | |
| 08 | Brittany | ~100K | 0.97× | |
| 09 | Grand Est | ~200K | 0.92× | |
| 10 | Centre-Val de Loire | ~80K | 0.89× | |
| 11 | Normandy | ~100K | 0.86× | |
| 12 | Corsica | ~10K | 0.86× | |
| 13 | Bourgogne-Franche-Comté | ~80K | 0.82× |
The strongest cross-interests of the Retail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 298.56× | ||
| 02 | Selfridges | Shopping | 285.38× | ||
| 03 | Christmas Gift | Kids & Family | 50.24× | ||
| 04 | Christmas tree | Kids & Family | 32.41× | ||
| 05 | Kitchen garden | Home & Garden | 19.45× | ||
| 06 | Broadcasting of sports events | Movies & TV | 19.45× | ||
| 07 | Breast Cancer awareness | Health | 16.21× | ||
| 08 | Zoom lens | Technology & Electronics | 16.01× | ||
| 09 | Dentistry | Business & Career | 15.54× | ||
| 10 | Hormone | Health | 13.70× | ||
| 11 | Girl power | Politics & Society | 13.32× | ||
| 12 | Sustainable products | Politics & Society | 10.06× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 9.55× | ||
| 14 | Burnout (psychology) | Health | 7.68× | ||
| 15 | Psoriasis Awareness | Health | 6.83× | ||
| 16 | Improvisation | Music & Radio | 4.60× | ||
| 17 | Permanent residency | Business & Career | 4.39× | ||
| 18 | Real property | Home & Garden | 2.35× | ||
| 19 | Kitchen | Home & Garden | 1.84× | ||
| 20 | Google Maps | Internet & Social Media | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.77× | |
| Patriotism | CONSERVATISM | 1.51× | |
| Design Affinity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.89× | |
| Career Orientation | POWER | 0.89× | |
| Indulgence | JOY | 0.92× |
Retail has an estimated audience of 2,439,590 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.5% of Retail fans are female, 43.5% are male, with an average age of 43.4 years.
Retail fans show strongest brand affinity for Love & Sex (298.56×), Christmas Gift (50.24×), and Kitchen garden (19.45×) over the country average.
Retail fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Retail itself, the audience over-indexes on Christmas Gift (50.24×), Kitchen garden (19.45×), Christmas tree (32.41×), and Broadcasting of sports events (19.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Retail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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