Rascasse Audience Intelligence

Retail Audience in United States

A data profile of the people who buy, follow and care about Retail in United States — modelled from more than twelve digital signal sources. Retail has an estimated audience of 12,639,791 people in United States.

#61among Lifestyle cluster in United States#1885among Topic in United States#286in Business & Career

The average Retail fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Email, Real property, Trousers, with strongest over-indexing on Email (1.54× the country average).

Demographically, the Retail audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retail fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Email.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retail profile in United States.

Audience size
12.6M
in United States
Gender
56.5%♀
43.5% male
Age
41.0
average years
Country rank
#2828
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retail fans

56.5% are female, 43.5% are male, average age 41.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Retail audience in United States
MetricValue
Female56.5%
Male43.5%
Average age41.0
Estimated audience size12,639,791
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Retail audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Retail audience comes from United States.

Worldwide audience distribution share by country for Retail
CountryShare
United States16.5%
Brazil3.9%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retail audience in United States is strongest.

Fig. 05

Top regions by affinity

Retail fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.47×
02Washington~300K1.32×
03Arkansas~100K1.19×
04Idaho~70K1.17×
05Kansas~100K1.15×
06Florida~1M1.13×
07Missouri~200K1.13×
08Mississippi~100K1.12×
09Washington, District of Columbia~40K1.11×
10Ohio~400K1.10×
11Oregon~200K1.10×
12Nebraska~70K1.10×
13Texas~1M1.09×
14South Carolina~200K1.09×
15Georgia~400K1.08×
16North Carolina~400K1.07×
17Arizona~300K1.07×
18Virginia~300K1.06×
19Oklahoma~100K1.05×
20Illinois~400K1.04×
21Tennessee~300K1.04×
22New York~700K1.02×
23Indiana~200K1.02×
24Alabama~200K1.02×
25Kentucky~200K1.02×
26Nevada~100K1.02×
27Wisconsin~200K1.00×
28California~1.5M0.99×
29Michigan~300K0.99×
30Connecticut~100K0.99×
31Pennsylvania~400K0.98×
32Colorado~200K0.97×
33Iowa~100K0.97×
34New Mexico~60K0.97×
35Massachusetts~200K0.95×
36Delaware~30K0.95×
37West Virginia~60K0.94×
38Hawaii~50K0.94×
39Maryland~200K0.93×
40New Jersey~300K0.92×
41Minnesota~200K0.92×
42New Hampshire~50K0.92×
43Montana~30K0.90×
44South Dakota~30K0.89×
45Utah~100K0.87×
46Rhode Island~30K0.87×
47Maine~40K0.86×
48Vermont~20K0.82×
49North Dakota~20K0.80×
50Alaska~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Retail, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retail audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden1.92×
02Compact carCars & Mobility1.84×
03CutleryHome & Garden1.75×
04Bed frameHome & Garden1.65×
05Labor DayPolitics & Society1.59×
06Ancient EgyptPolitics & Society1.59×
07DoughFood & Beverages1.58×
08Natural gasCars & Mobility1.58×
09TrousersFashion & Accessoires1.56×
10LodgingTravel & Leisure1.56×
11SkirtFashion & Accessoires1.55×
12FacialBeauty & Wellness1.55×
13WalkingSports1.55×
14EmailTechnology & Electronics1.54×
15AestheticsHome & Garden1.54×
16CrosswordGames1.53×
17Made in USABusiness & Career1.52×
18Social media marketingBusiness & Career1.52×
19FundraisingBusiness & Career1.51×
20Political scienceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retail audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.19×
IndulgenceJOY1.18×
Community OrientationOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retail audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.94×
PatriotismCONSERVATISM0.94×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retail have in United States?

Retail has an estimated audience of 12,639,791 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retail fans?

56.5% of Retail fans are female, 43.5% are male, with an average age of 41.0 years.

03

Which brands do Retail fans like most?

Retail fans show strongest brand affinity for Email (1.54×), Real property (1.92×), and Trousers (1.56×) over the country average.

04

Where do Retail fans live in United States?

Retail fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Retail fans also like?

Beyond Retail itself, the audience over-indexes on Real property (1.92×), Trousers (1.56×), Lodging (1.56×), and Skirt (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Retail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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