Retail Audience in United States

Retail has an estimated audience of 12,639,791 people in United States. 56.5% are female, 43.5% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Retail fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (20.71× the country average). Demographically, the Retail audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

Demographics of Retail fans

Demographic split for Retail audience in United States
MetricValue
Female56.5%
Male43.5%
Average age41.0
Estimated audience size12,639,791

Audience persona

The typical Retail fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Retail in United States
RegionReachAffinity
California1,667,8571.2×
Texas1,305,0931.2×
Florida972,5971.14×
New York903,4621.28×
Illinois461,2971.1×
Georgia410,1891.05×
North Carolina408,0291.07×
Washington389,5931.54×
Pennsylvania387,5470.91×
Ohio386,2370.99×
Virginia370,4741.2×
Louisiana317,5161.95×
New Jersey316,3730.98×
Michigan315,2500.95×
Arizona260,0851.01×
Tennessee242,3390.96×
Massachusetts235,6150.95×
Indiana214,6630.93×
Maryland214,1940.99×
Colorado200,3381.01×
South Carolina200,2341.05×
Missouri185,6880.91×
Oregon171,8471.19×
Wisconsin171,6490.9×
Minnesota169,3930.94×
Alabama158,0740.9×
Oklahoma147,4741.05×
Kentucky145,3590.92×
Nevada131,1081.07×
Connecticut130,1271.03×
Arkansas120,8691.16×
Mississippi112,9901.09×
Kansas108,8831.09×
Utah105,1470.93×
Idaho84,7551.34×
Iowa83,2950.8×
Nebraska58,3440.92×
New Mexico58,0400.92×
Hawaii55,8631.03×
Washington, District of Columbia54,5921.44×
West Virginia44,7140.76×
New Hampshire37,9000.76×
Maine33,8530.75×
Rhode Island31,8310.79×
Delaware28,0480.8×
Montana25,4980.73×
South Dakota19,4720.67×
Alaska17,5070.65×
North Dakota17,3500.67×
Vermont16,7420.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retail audience
BrandAffinityCategory
Capital One20.71×Business & Career
Google Maps17.94×Internet & Social Media
CarGurus21.67×Cars & Mobility
Indeed.com14.27×Business & Career
Circle K17.78×Shopping
DeviantArt17.59×Internet & Social Media
Enterprise Rent-A-Car14.9×Cars & Mobility
Google News13.64×News
Aaron Rodgers14.69×Sports
Beetlejuice10.92×Movies & TV
ICloud20.59×Technology & Electronics
AccuWeather14.13×Home & Garden
Khan Academy18.37×Business & Career
Diane Keaton13.07×Movies & TV
Bruce Willis14.58×Movies & TV
Billy Bob Thornton17.51×Movies & TV
Apple Store14.55×Shopping
Kendra Scott18.54×Fashion & Accessoires
Jeff Bezos19.39×Business & Career
Blake Lively15.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retail audience
TraitClusterScore
ExtroversionTHRILL1.11
Social Media UsageJOY0.98
Price SensitivityPREMIUM0.95
Healthy LifestyleBALANCE0.94
Sports ActivityPOWER0.93
SustainabilityBALANCE0.91

Worldwide distribution

Worldwide audience distribution share by country for Retail
CountryShare
United States16.5%
Brazil3.9%
United Kingdom3.9%

See Retail audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Retail have in United States?

Retail has an estimated audience of 12,639,791 people in United States, concentrated in California and Texas.

What is the gender split and age of Retail fans?

56.5% of Retail fans are female, 43.5% are male, with an average age of 41.0 years.

Which brands do Retail fans like most?

Retail fans show strongest brand affinity for Capital One (20.71×), Google Maps (17.94×), and CarGurus (21.67×) over the country average.

Where do Retail fans live in United States?

Retail fans in United States are most concentrated in California (reach 1,667,857), Texas (reach 1,305,093), and Florida (reach 972,597). These three regions account for the largest share of the active audience.

What other brands do Retail fans also like?

Beyond Retail itself, the audience over-indexes on Google Maps (17.94×), CarGurus (21.67×), Indeed.com (14.27×), and Circle K (17.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.