A data profile of the people who buy, follow and care about Bloodstock Open Air in United Kingdom — modelled from more than twelve digital signal sources. Bloodstock Open Air has an estimated audience of 141,511 people in United Kingdom.
The average Bloodstock Open Air fan in United Kingdom is 41.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Download Festival, Metal Hammer, Wacken Open Air, with strongest over-indexing on Download Festival (32.73× the country average).
Demographically, the Bloodstock Open Air audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Bloodstock Open Air fan in United Kingdom is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Download Festival.
The key figures that characterise the Bloodstock Open Air profile in United Kingdom.
34.4% are female, 65.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 41.2 |
| Estimated audience size | 141,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 21% |
Where the Bloodstock Open Air audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~100K | 1.31× | |
| 02 | Wales | ~10K | 1.20× | |
| 03 | Scotland | ~10K | 0.92× | |
| 04 | Northern Ireland | ~4K | 0.86× |
The strongest cross-interests of the Bloodstock Open Air audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wacken Open Air | Music & Radio | 42.00× | ||
| 02 | Download Festival | Music & Radio | 32.73× | ||
| 03 | Metal Hammer | Music & Radio | 31.76× | ||
| 04 | Pantera | Music & Radio | 23.87× | ||
| 05 | Motörhead | Music & Radio | 22.48× | ||
| 06 | Slipknot (band) | Music & Radio | 20.24× | ||
| 07 | Judas Priest | Music & Radio | 20.23× | ||
| 08 | Bonnaroo Music Festival | Music & Radio | 20.00× | ||
| 09 | Scorpions (band) | Music & Radio | 18.01× | ||
| 10 | Thomann | Shopping | 16.54× | ||
| 11 | System of a Down | Music & Radio | 16.15× | ||
| 12 | Nu metal | Music & Radio | 15.19× | ||
| 13 | Evanescence | Music & Radio | 13.44× | ||
| 14 | Linkin Park | Music & Radio | 12.88× | ||
| 15 | Thrash metal | Music & Radio | 9.52× | ||
| 16 | Glastonbury Festival | Music & Radio | 6.67× | ||
| 17 | Wikipedia | Internet & Social Media | 3.17× | ||
| 18 | Batman | Movies & TV | 2.94× | ||
| 19 | Superman | Movies & TV | 2.73× | ||
| 20 | Harry Potter | Movies & TV | 2.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.99× | |
| Tradition | CONSERVATISM | 1.83× | |
| Extroversion | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.50× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.73× |
Bloodstock Open Air has an estimated audience of 141,511 people in United Kingdom, concentrated in England and Scotland.
34.4% of Bloodstock Open Air fans are female, 65.6% are male, with an average age of 41.2 years.
Bloodstock Open Air fans show strongest brand affinity for Download Festival (32.73×), Metal Hammer (31.76×), and Wacken Open Air (42×) over the country average.
Bloodstock Open Air fans in United Kingdom are most concentrated in England (reach ~100K), Scotland (reach ~10K), and Wales (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Bloodstock Open Air itself, the audience over-indexes on Metal Hammer (31.76×), Wacken Open Air (42×), Slipknot (band) (20.24×), and Motörhead (22.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bloodstock Open Air. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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