A data profile of the people who buy, follow and care about Brighton Marathon in United Kingdom — modelled from more than twelve digital signal sources. Brighton Marathon has an estimated audience of 367,099 people in United Kingdom.
The average Brighton Marathon fan in United Kingdom is 43.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Berlin Marathon, Great North Run, Long-distance running, with strongest over-indexing on Berlin Marathon (20.52× the country average).
Demographically, the Brighton Marathon audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Brighton Marathon fan in United Kingdom is balanced, around 43.9 years old, with strong Sports Activity tendencies and a notable affinity for Berlin Marathon.
The key figures that characterise the Brighton Marathon profile in United Kingdom.
49.7% are female, 50.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.9 |
| Estimated audience size | 367,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 32% | |
| 50+ | 22% |
of the worldwide Brighton Marathon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 66.2% |
| United States | 11.8% |
| Ireland | 4.9% |
Where the Brighton Marathon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~200K | 3.05× | |
| 02 | England | ~300K | 2.05× | |
| 03 | Greater London | ~80K | 1.64× | |
| 04 | East of England | ~40K | 1.29× | |
| 05 | South West | ~30K | 1.03× | |
| 06 | Wales | ~20K | 1.01× | |
| 07 | Northern Ireland | ~9K | 0.77× | |
| 08 | East Midlands | ~20K | 0.68× | |
| 09 | Scotland | ~20K | 0.66× | |
| 10 | North East | ~8K | 0.58× | |
| 11 | North West | ~20K | 0.48× | |
| 12 | West Midlands | ~7K | 0.47× | |
| 13 | Yorkshire and the Humber | ~10K | 0.43× |
The strongest cross-interests of the Brighton Marathon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mini marathon | Sports | 31.63× | ||
| 02 | Tokyo Marathon | Sports | 24.52× | ||
| 03 | Edinburgh Marathon | Sports | 23.49× | ||
| 04 | Berlin Marathon | Sports | 20.52× | ||
| 05 | Mile run | Sports | 18.63× | ||
| 06 | World Marathon Majors | Sports | 18.13× | ||
| 07 | Greater Manchester Marathon | Sports | 15.54× | ||
| 08 | Great North Run | Sports | 15.12× | ||
| 09 | Great Manchester Run | Sports | 14.19× | ||
| 10 | Chicago Marathon | Sports | 12.45× | ||
| 11 | New York City Marathon | Sports | 11.81× | ||
| 12 | 10,000 metres | Sports | 8.47× | ||
| 13 | Brighton | Travel & Leisure | 6.88× | ||
| 14 | Long-distance running | Sports | 6.14× | ||
| 15 | Cross country running | Sports | 5.71× | ||
| 16 | Fun run | Sports | 5.69× | ||
| 17 | Middle-distance running | Sports | 5.16× | ||
| 18 | Sprint (running) | Sports | 4.75× | ||
| 19 | Track and field | Sports | 4.48× | ||
| 20 | Coach (sport) | Sports | 4.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.79× | |
| Healthy Lifestyle | BALANCE | 1.36× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Tradition | CONSERVATISM | 0.94× | |
| Price Sensitivity | PREMIUM | 0.94× |
Brighton Marathon has an estimated audience of 367,099 people in United Kingdom, concentrated in England and South East.
49.7% of Brighton Marathon fans are female, 50.3% are male, with an average age of 43.9 years.
Brighton Marathon fans show strongest brand affinity for Berlin Marathon (20.52×), Great North Run (15.12×), and Long-distance running (6.14×) over the country average.
Brighton Marathon fans in United Kingdom are most concentrated in England (reach ~300K), South East (reach ~200K), and Greater London (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Brighton Marathon itself, the audience over-indexes on Great North Run (15.12×), Long-distance running (6.14×), Track and field (4.48×), and Mile run (18.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Brighton Marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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