A data profile of the people who buy, follow and care about Isle of Wight Festival in United Kingdom — modelled from more than twelve digital signal sources. Isle of Wight Festival has an estimated audience of 578,108 people in United Kingdom.
The average Isle of Wight Festival fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Halford, guardin, Ash (band), with strongest over-indexing on Halford (2.24× the country average).
Demographically, the Isle of Wight Festival audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Isle of Wight Festival fan in United Kingdom is balanced, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Halford.
The key figures that characterise the Isle of Wight Festival profile in United Kingdom.
54.7% are female, 45.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.8 |
| Estimated audience size | 578,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Isle of Wight Festival audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 56.4% |
| United States | 10.1% |
| Italy | 6.5% |
Where the Isle of Wight Festival audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~200K | 2.61× | |
| 02 | England | ~400K | 1.34× | |
| 03 | Wales | ~40K | 1.28× | |
| 04 | South West | ~60K | 1.26× | |
| 05 | West Midlands | ~30K | 1.03× | |
| 06 | Scotland | ~40K | 0.86× | |
| 07 | Yorkshire and the Humber | ~40K | 0.78× | |
| 08 | East Midlands | ~30K | 0.73× | |
| 09 | North East | ~20K | 0.71× | |
| 10 | East of England | ~30K | 0.60× | |
| 11 | Northern Ireland | ~10K | 0.58× | |
| 12 | North West | ~20K | 0.36× |
The strongest cross-interests of the Isle of Wight Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Truck Festival | Music & Radio | 18.54× | ||
| 02 | Kendal Calling | Music & Radio | 12.48× | ||
| 03 | Latitude Festival | Music & Radio | 10.60× | ||
| 04 | T in the Park | Music & Radio | 9.68× | ||
| 05 | Kate Nash | Music & Radio | 9.61× | ||
| 06 | Dry Cleaning | Music & Radio | 7.65× | ||
| 07 | Ash (band) | Music & Radio | 7.55× | ||
| 08 | Robert Plant | Music & Radio | 6.76× | ||
| 09 | Damon Albarn | Music & Radio | 6.74× | ||
| 10 | Chris Martin | Music & Radio | 6.38× | ||
| 11 | Rick Astley | Music & Radio | 6.23× | ||
| 12 | Blossoms | Music & Radio | 5.77× | ||
| 13 | YUNGBLUD | Music & Radio | 5.49× | ||
| 14 | Reading and Leeds Festivals | Music & Radio | 5.47× | ||
| 15 | Glastonbury Festival | Music & Radio | 4.82× | ||
| 16 | Sports | Music & Radio | 4.60× | ||
| 17 | Halford | Music & Radio | 2.24× | ||
| 18 | Ticketmaster | Travel & Leisure | 2.03× | ||
| 19 | YT | Music & Radio | 1.92× | ||
| 20 | guardin | Music & Radio | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.35× | |
| Extroversion | THRILL | 1.27× | |
| Spirituality | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.93× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.95× |
Isle of Wight Festival has an estimated audience of 578,108 people in United Kingdom, concentrated in England and South East.
54.7% of Isle of Wight Festival fans are female, 45.3% are male, with an average age of 42.8 years.
Isle of Wight Festival fans show strongest brand affinity for Halford (2.24×), guardin (1.72×), and Ash (band) (7.55×) over the country average.
Isle of Wight Festival fans in United Kingdom are most concentrated in England (reach ~400K), South East (reach ~200K), and South West (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Isle of Wight Festival itself, the audience over-indexes on guardin (1.72×), Ash (band) (7.55×), YT (1.92×), and Glastonbury Festival (4.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Isle of Wight Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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