A data profile of the people who buy, follow and care about Sarah McLachlan in United Kingdom — modelled from more than twelve digital signal sources. Sarah McLachlan has an estimated audience of 114,149 people in United Kingdom.
The average Sarah McLachlan fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Dire Straits, Portishead (band), Waterstones, with strongest over-indexing on Dire Straits (29.84× the country average).
Demographically, the Sarah McLachlan audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Tradition, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Sarah McLachlan fan in United Kingdom is balanced, around 44.7 years old, with strong Tradition tendencies and a notable affinity for Dire Straits.
The key figures that characterise the Sarah McLachlan profile in United Kingdom.
46.6% are female, 53.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 44.7 |
| Estimated audience size | 114,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 38% |
of the worldwide Sarah McLachlan audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 54.1% |
| Canada | 26.5% |
| United Kingdom | 4.5% |
Where the Sarah McLachlan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~10K | 1.18× | |
| 02 | Northern Ireland | ~4K | 1.17× | |
| 03 | Wales | ~6K | 0.99× | |
| 04 | England | ~60K | 0.60× |
The strongest cross-interests of the Sarah McLachlan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonnie Raitt | Music & Radio | 32.46× | ||
| 02 | Dire Straits | Music & Radio | 29.84× | ||
| 03 | James Blunt | Music & Radio | 27.78× | ||
| 04 | Suzanne Vega | Music & Radio | 27.18× | ||
| 05 | Portishead (band) | Music & Radio | 24.56× | ||
| 06 | KT Tunstall | Music & Radio | 21.68× | ||
| 07 | Adecco | Business & Career | 18.52× | ||
| 08 | Róisín Murphy | Music & Radio | 17.51× | ||
| 09 | Shania Twain | Music & Radio | 11.75× | ||
| 10 | Tim McGraw | Music & Radio | 11.75× | ||
| 11 | Massive Attack | Music & Radio | 11.73× | ||
| 12 | Fleetwood Mac | Music & Radio | 10.58× | ||
| 13 | Isabel Van Gelder | Music & Radio | 10.01× | ||
| 14 | Billy Joel | Music & Radio | 9.04× | ||
| 15 | Internship | Business & Career | 8.75× | ||
| 16 | Kate Bush | Music & Radio | 7.84× | ||
| 17 | Waterstones | Literature | 6.90× | ||
| 18 | Job interview | Business & Career | 5.59× | ||
| 19 | Wikipedia | Internet & Social Media | 2.56× | ||
| 20 | Politics | Politics & Society | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.46× | |
| Career Orientation | POWER | 1.64× | |
| Spirituality | BALANCE | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.80× | |
| Design Affinity | PREMIUM | 0.81× |
Sarah McLachlan has an estimated audience of 114,149 people in United Kingdom, concentrated in England and Scotland.
46.6% of Sarah McLachlan fans are female, 53.4% are male, with an average age of 44.7 years.
Sarah McLachlan fans show strongest brand affinity for Dire Straits (29.84×), Portishead (band) (24.56×), and Waterstones (6.9×) over the country average.
Sarah McLachlan fans in United Kingdom are most concentrated in England (reach ~60K), Scotland (reach ~10K), and Wales (reach ~6K). These three regions account for the largest share of the active audience.
Beyond Sarah McLachlan itself, the audience over-indexes on Portishead (band) (24.56×), Waterstones (6.9×), James Blunt (27.78×), and Shania Twain (11.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sarah McLachlan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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