A data profile of the people who buy, follow and care about E-book readers in Indonesia — modelled from more than twelve digital signal sources. E-book readers has an estimated audience of 2,832,377 people in Indonesia.
The average E-book readers fan in Indonesia is 35.1 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the E-book readers profile in Indonesia.
51.4% are female, 48.6% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 35.1 |
| Estimated audience size | 2,832,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide E-book readers audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 14.3% |
| China | 9.4% |
| Japan | 9.2% |
Where the E-book readers audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gorontalo (disambiguation)(2) | ~10K | 1.11× | |
| 02 | West Nusa Tenggara | ~40K | 1.10× | |
| 03 | Central Sulawesi | ~30K | 1.08× | |
| 04 | Bengkulu | ~20K | 1.05× | |
| 05 | Bangka-Belitung Islands | ~10K | 1.05× | |
| 06 | East Nusa Tenggara | ~30K | 1.04× | |
| 07 | North Kalimantan | ~9K | 1.04× | |
| 08 | Riau Islands | ~30K | 1.02× | |
| 09 | Maluku | ~10K | 1.02× | |
| 10 | West Kalimantan | ~40K | 1.01× | |
| 11 | North Sulawesi | ~30K | 1.01× | |
| 12 | West Sulawesi | ~10K | 1.01× | |
| 13 | West Sumatra | ~50K | 1.00× | |
| 14 | Aceh | ~40K | 1.00× | |
| 15 | Central Kalimantan | ~20K | 1.00× | |
| 16 | Southeast Sulawesi | ~20K | 1.00× | |
| 17 | Papua (province) | ~20K | 1.00× | |
| 18 | Jambi | ~30K | 0.99× | |
| 19 | North Maluku | ~10K | 0.99× | |
| 20 | Lampung | ~60K | 0.98× | |
| 21 | South Kalimantan | ~40K | 0.98× | |
| 22 | South Sumatra | ~70K | 0.97× | |
| 23 | Riau | ~70K | 0.97× | |
| 24 | Special Region of Yogyakarta | ~50K | 0.97× | |
| 25 | East Kalimantan | ~40K | 0.97× | |
| 26 | South Sulawesi | ~80K | 0.96× | |
| 27 | Bali | ~50K | 0.95× | |
| 28 | North Sumatra | ~100K | 0.93× | |
| 29 | Banten | ~100K | 0.91× | |
| 30 | Central Java | ~200K | 0.86× | |
| 31 | Jakarta | ~200K | 0.86× | |
| 32 | East Java | ~300K | 0.83× | |
| 33 | West Java | ~300K | 0.78× | |
| 34 | West Papua | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for E-book readers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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