A data profile of the people who buy, follow and care about Horror fiction in Indonesia — modelled from more than twelve digital signal sources. Horror fiction has an estimated audience of 4,339,856 people in Indonesia.
The average Horror fiction fan in Indonesia is 32.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the Horror fiction profile in Indonesia.
52.8% are female, 47.2% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 32.4 |
| Estimated audience size | 4,339,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Horror fiction audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.3% |
| China | 7.2% |
| Indonesia | 5.4% |
Where the Horror fiction audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~40K | 1.24× | |
| 02 | Riau Islands | ~50K | 1.17× | |
| 03 | Lampung | ~90K | 1.03× | |
| 04 | West Kalimantan | ~60K | 1.03× | |
| 05 | Bali | ~90K | 1.02× | |
| 06 | Banten | ~200K | 1.01× | |
| 07 | Special Region of Yogyakarta | ~70K | 1.01× | |
| 08 | South Kalimantan | ~60K | 1.01× | |
| 09 | East Nusa Tenggara | ~50K | 1.01× | |
| 10 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 11 | Gorontalo (disambiguation)(2) | ~20K | 1.01× | |
| 12 | North Maluku | ~20K | 1.01× | |
| 13 | East Kalimantan | ~70K | 1.00× | |
| 14 | Aceh | ~60K | 1.00× | |
| 15 | Jambi | ~50K | 1.00× | |
| 16 | North Sulawesi | ~50K | 1.00× | |
| 17 | Central Sulawesi | ~40K | 1.00× | |
| 18 | North Sumatra | ~200K | 0.99× | |
| 19 | South Sulawesi | ~100K | 0.99× | |
| 20 | South Sumatra | ~100K | 0.99× | |
| 21 | Riau | ~100K | 0.99× | |
| 22 | West Sumatra | ~70K | 0.99× | |
| 23 | Central Java | ~400K | 0.97× | |
| 24 | Jakarta | ~300K | 0.97× | |
| 25 | East Java | ~400K | 0.95× | |
| 26 | West Java | ~600K | 0.93× | |
| 27 | Bengkulu | 0.00× | ||
| 28 | West Sulawesi | 0.00× | ||
| 29 | Southeast Sulawesi | 0.00× | ||
| 30 | North Kalimantan | 0.00× | ||
| 31 | West Nusa Tenggara | 0.00× | ||
| 32 | Papua (province) | 0.00× | ||
| 33 | Maluku | 0.00× | ||
| 34 | West Papua | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Horror fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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