A data profile of the people who buy, follow and care about MØL in Indonesia — modelled from more than twelve digital signal sources. MØL has an estimated audience of 3,344,465 people in Indonesia.
MØL has an estimated audience of 3,344,465 people in Indonesia. 32.6% are female, 67.4% are male, average age 25.0. Top brand affinities: Traveloka, FamilyMart, Astro (Malaysian satellite television), Garuda Indonesia, Maybank.
Top brand affinities include Traveloka, FamilyMart, Astro (Malaysian satellite television), with strongest over-indexing on Traveloka (1.67× the country average).
The typical MØL fan in Indonesia is more male, around 25.0 years old, with a notable affinity for Traveloka.
The key figures that characterise the MØL profile in Indonesia.
32.6% are female, 67.4% are male, average age 25.0.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 25.0 |
| Estimated audience size | 3,344,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 38% | |
| 30-39 | 11% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide MØL audience comes from Indonesia.
| Country | Share |
|---|---|
| Brazil | 35.0% |
| Indonesia | 15.6% |
| United States | 14.7% |
The strongest cross-interests of the MØL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Astro Ria | Movies & TV | 1.74× | ||
| 02 | TV1 (Malaysia) | Movies & TV | 1.69× | ||
| 03 | Kementerian Kesihatan Malaysia | Politics & Society | 1.68× | ||
| 04 | Suria FM | Music & Radio | 1.68× | ||
| 05 | Traveloka | Travel & Leisure | 1.67× | ||
| 06 | Sinar FM | Music & Radio | 1.66× | ||
| 07 | Astro (Malaysian satellite television) | Movies & TV | 1.64× | ||
| 08 | Brazil national football team | Sports | 1.62× | ||
| 09 | 7-Eleven | Shopping | 1.61× | ||
| 10 | FamilyMart | Shopping | 1.60× | ||
| 11 | Omega | Fashion & Accessoires | 1.60× | ||
| 12 | CIMB | Business & Career | 1.59× | ||
| 13 | England national football team | Sports | 1.58× | ||
| 14 | Maybank | Business & Career | 1.57× | ||
| 15 | Garuda Indonesia | Travel & Leisure | 1.54× | ||
| 16 | Primary school | Kids & Family | 1.54× | ||
| 17 | TV3 (Malaysia) | Movies & TV | 1.54× | ||
| 18 | Shinee | Music & Radio | 1.53× | ||
| 19 | Blood donation | Health | 1.52× | ||
| 20 | 2NE1 | Music & Radio | 1.51× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for MØL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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