A data profile of the people who buy, follow and care about Muslim world in Indonesia — modelled from more than twelve digital signal sources. Muslim world has an estimated audience of 3,868,941 people in Indonesia.
Muslim world has an estimated audience of 3,868,941 people in Indonesia. 55.1% are female, 44.9% are male, average age 34.0. Top brand affinities: God in Islam, Radio, Activism, Modest Fashion, Mindfulness.
Top brand affinities include God in Islam, Radio, Activism, with strongest over-indexing on God in Islam (2.12× the country average).
Demographically, the Muslim world audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Muslim world fan in Indonesia is more female, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for God in Islam.
The key figures that characterise the Muslim world profile in Indonesia.
55.1% are female, 44.9% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 34.0 |
| Estimated audience size | 3,868,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Muslim world audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 13.5% |
| Malaysia | 8.0% |
| Saudi Arabia | 5.1% |
The strongest cross-interests of the Muslim world audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | God in Islam | Politics & Society | 2.12× | ||
| 02 | Modest Fashion | Fashion & Accessoires | 1.98× | ||
| 03 | Mindfulness | Health | 1.98× | ||
| 04 | Activism | Politics & Society | 1.74× | ||
| 05 | S.S.C. Napoli | Sports | 1.68× | ||
| 06 | Lille OSC | Sports | 1.68× | ||
| 07 | FC Dallas | Sports | 1.68× | ||
| 08 | Nobel Peace Prize | Politics & Society | 1.68× | ||
| 09 | Judaism | Politics & Society | 1.67× | ||
| 10 | Employment agency | Business & Career | 1.66× | ||
| 11 | Emma Watson | Movies & TV | 1.64× | ||
| 12 | Experiential gifts | Shopping | 1.62× | ||
| 13 | American Airlines | Travel & Leisure | 1.61× | ||
| 14 | Alfa Romeo | Cars & Mobility | 1.61× | ||
| 15 | Radio | Technology & Electronics | 1.58× | ||
| 16 | NASCAR | Sports | 1.57× | ||
| 17 | Employment website | Business & Career | 1.56× | ||
| 18 | Leicester City F.C. | Sports | 1.55× | ||
| 19 | American Express | Business & Career | 1.52× | ||
| 20 | Augmented reality | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.98× | |
| Community Orientation | OPEN | 1.41× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Muslim world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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