A data profile of the people who buy, follow and care about Muslim world in Malaysia — modelled from more than twelve digital signal sources. Muslim world has an estimated audience of 2,287,373 people in Malaysia.
The average Muslim world fan in Malaysia is 38.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Telegram, Malaysiakini, Google Maps, with strongest over-indexing on Telegram (2.06× the country average).
Demographically, the Muslim world audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Muslim world fan in Malaysia is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Telegram.
The key figures that characterise the Muslim world profile in Malaysia.
54.9% are female, 45.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 38.4 |
| Estimated audience size | 2,287,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Muslim world audience comes from Malaysia.
| Country | Share |
|---|---|
| Indonesia | 13.5% |
| Malaysia | 8.0% |
| Saudi Arabia | 5.1% |
Where the Muslim world audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Terengganu | ~100K | 1.08× | |
| 02 | Kelantan | ~100K | 1.07× | |
| 03 | Malacca | ~90K | 1.05× | |
| 04 | Pahang | ~100K | 1.04× | |
| 05 | Negeri Sembilan | ~100K | 1.03× | |
| 06 | Kedah | ~200K | 1.01× | |
| 07 | Sabah | ~200K | 0.98× | |
| 08 | Perak | ~200K | 0.98× | |
| 09 | Sarawak | ~200K | 0.97× | |
| 10 | Penang | ~100K | 0.97× | |
| 11 | Johor | ~300K | 0.95× | |
| 12 | Kuala Lumpur | ~400K | 0.90× | |
| 13 | Selangor | ~600K | 0.87× |
The strongest cross-interests of the Muslim world audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al-Aqsa Mosque | Travel & Leisure | 6.38× | ||
| 02 | Abaya | Fashion & Accessoires | 3.78× | ||
| 03 | Zakat | Politics & Society | 2.96× | ||
| 04 | Rafizi Ramli | Politics & Society | 2.91× | ||
| 05 | Ramadan (calendar month) | Politics & Society | 2.83× | ||
| 06 | Islamic architecture | Home & Garden | 2.59× | ||
| 07 | Hijab | Politics & Society | 2.35× | ||
| 08 | Islamic banking | Business & Career | 2.35× | ||
| 09 | Anwar Ibrahim | Politics & Society | 2.34× | ||
| 10 | God in Islam | Politics & Society | 2.21× | ||
| 11 | Wikipedia | Internet & Social Media | 2.14× | ||
| 12 | Telegram | Internet & Social Media | 2.06× | ||
| 13 | Money back guarantee | Shopping | 1.88× | ||
| 14 | Google Maps | Internet & Social Media | 1.78× | ||
| 15 | Malaysiakini | News | 1.77× | ||
| 16 | Politics | Politics & Society | 1.70× | ||
| 17 | Kitchen cabinet | Home & Garden | 1.69× | ||
| 18 | Fasting | Health | 1.68× | ||
| 19 | Singer-songwriter | Music & Radio | 1.65× | ||
| 20 | Kosmo! | News | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Spirituality | BALANCE | 1.20× | |
| Risk Appetite | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.74× | |
| Sustainability | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Muslim world has an estimated audience of 2,287,373 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.9% of Muslim world fans are female, 45.1% are male, with an average age of 38.4 years.
Muslim world fans show strongest brand affinity for Telegram (2.06×), Malaysiakini (1.77×), and Google Maps (1.78×) over the country average.
Muslim world fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Muslim world itself, the audience over-indexes on Malaysiakini (1.77×), Google Maps (1.78×), Hijab (2.35×), and Al-Aqsa Mosque (6.38×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Muslim world. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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