A data profile of the people who buy, follow and care about Sharia in Indonesia — modelled from more than twelve digital signal sources. Sharia has an estimated audience of 5,123,686 people in Indonesia.
Sharia has an estimated audience of 5,123,686 people in Indonesia. 44.5% are female, 55.5% are male, average age 34.5. Top brand affinities: Charitable organization, Lottery, Innovation, NASDAQ, God in Islam.
Top brand affinities include Charitable organization, Lottery, Innovation, with strongest over-indexing on Charitable organization (1.56× the country average).
Demographically, the Sharia audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Sharia fan in Indonesia is more male, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Charitable organization.
The key figures that characterise the Sharia profile in Indonesia.
44.5% are female, 55.5% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 34.5 |
| Estimated audience size | 5,123,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Sharia audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 27.3% |
| Malaysia | 11.5% |
| Pakistan | 6.5% |
The strongest cross-interests of the Sharia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 1.79× | ||
| 02 | NASDAQ | Business & Career | 1.68× | ||
| 03 | Holiday Inn | Travel & Leisure | 1.65× | ||
| 04 | Climate change | Home & Garden | 1.63× | ||
| 05 | Innovation | Business & Career | 1.61× | ||
| 06 | God in Islam | Politics & Society | 1.59× | ||
| 07 | Mindfulness | Health | 1.59× | ||
| 08 | Stevia | Food & Beverages | 1.59× | ||
| 09 | Sweepstakes | Games | 1.58× | ||
| 10 | Charitable organization | Politics & Society | 1.56× | ||
| 11 | Lottery | Games | 1.56× | ||
| 12 | Diabetes mellitus type 2 awareness | Health | 1.56× | ||
| 13 | Health insurance | Business & Career | 1.55× | ||
| 14 | Activism | Politics & Society | 1.54× | ||
| 15 | Home insurance | Business & Career | 1.53× | ||
| 16 | Bitcoin | Business & Career | 1.53× | ||
| 17 | Zoo | Kids & Family | 1.51× | ||
| 18 | Robotics | Technology & Electronics | 1.51× | ||
| 19 | Urban agriculture | Business & Career | 1.51× | ||
| 20 | Dishwasher | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.59× | |
| Community Orientation | OPEN | 1.56× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sharia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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