A data profile of the people who buy, follow and care about Sharia in Malaysia — modelled from more than twelve digital signal sources. Sharia has an estimated audience of 2,165,005 people in Malaysia.
Sharia has an estimated audience of 2,165,005 people in Malaysia. 52.2% are female, 47.8% are male, average age 38.8. Top brand affinities: Telegram, Malaysiakini, Google Maps, Zakat, Politics.
Top brand affinities include Telegram, Malaysiakini, Google Maps, with strongest over-indexing on Telegram (2.1× the country average).
Demographically, the Sharia audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
The typical Sharia fan in Malaysia is balanced, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Telegram.
The key figures that characterise the Sharia profile in Malaysia.
52.2% are female, 47.8% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 38.8 |
| Estimated audience size | 2,165,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Sharia audience comes from Malaysia.
| Country | Share |
|---|---|
| Indonesia | 27.3% |
| Malaysia | 11.5% |
| Pakistan | 6.5% |
The strongest cross-interests of the Sharia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zakat | Politics & Society | 3.23× | ||
| 02 | Anwar Ibrahim | Politics & Society | 2.18× | ||
| 03 | Telegram | Internet & Social Media | 2.10× | ||
| 04 | Road tax | Politics & Society | 2.01× | ||
| 05 | Ramadan (calendar month) | Politics & Society | 1.99× | ||
| 06 | Day trading | Business & Career | 1.94× | ||
| 07 | Malaysiakini | News | 1.84× | ||
| 08 | Tabung Haji | Politics & Society | 1.84× | ||
| 09 | God in Islam | Politics & Society | 1.82× | ||
| 10 | Wikipedia | Internet & Social Media | 1.79× | ||
| 11 | Blood vessel | Health | 1.79× | ||
| 12 | Islamic banking | Business & Career | 1.78× | ||
| 13 | Hijab | Politics & Society | 1.75× | ||
| 14 | Money back guarantee | Shopping | 1.72× | ||
| 15 | Social science | Business & Career | 1.64× | ||
| 16 | Google Maps | Internet & Social Media | 1.59× | ||
| 17 | Diabetes mellitus awareness | Health | 1.59× | ||
| 18 | Politics | Politics & Society | 1.58× | ||
| 19 | Kosmo! | News | 1.56× | ||
| 20 | Kitchen cabinet | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.35× | |
| Community Orientation | OPEN | 1.25× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.73× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sharia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.