Sharia Audience in Germany
Sharia has an estimated audience of 242,680 people in Germany. 40.7% are female, 59.3% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cat Stevens, Western Union, Islamic banking, Satire, Country rap.
The average Sharia fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cat Stevens, Western Union, Islamic banking, with strongest over-indexing on Cat Stevens (50.1× the country average). Demographically, the Sharia audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sharia fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 33.5 |
| Estimated audience size | 242,680 |
Audience persona
The typical Sharia fan in Germany is more male, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for Cat Stevens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,076 | 1.15× |
| Bayern | 40,341 | 1.03× |
| Baden-Württemberg | 35,107 | 1.06× |
| Niedersachsen | 28,147 | 1.19× |
| Hessen | 20,181 | 1.09× |
| Rheinland-Pfalz | 12,663 | 1.04× |
| Sachsen | 11,649 | 0.98× |
| Berlin | 11,132 | 1.03× |
| Schleswig-Holstein | 9,588 | 1.1× |
| Hamburg | 6,499 | 1.19× |
| Brandenburg | 6,430 | 0.85× |
| Sachsen-Anhalt | 5,393 | 0.86× |
| Thüringen | 5,333 | 0.86× |
| Mecklenburg-Vorpommern | 3,880 | 0.84× |
| Bremen | 2,240 | 1.08× |
| Saarland | 1,929 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cat Stevens | 50.1× | Music & Radio |
| Western Union | 11.3× | Business & Career |
| Islamic banking | 32.35× | Business & Career |
| Satire | 8.81× | Literature |
| Country rap | 8.95× | Music & Radio |
| Pillow | 6.79× | Home & Garden |
| Public administration | 12.35× | Business & Career |
| Erbil | 17.96× | Travel & Leisure |
| Real property | 6.11× | Home & Garden |
| Netto Marken-Discount | 2.92× | Shopping |
| Trabzonspor | 6.9× | Sports |
| God in Islam | 11.77× | Politics & Society |
| Esteghlal F.C. | 16.38× | Sports |
| Headphones | 6.38× | Technology & Electronics |
| Chennai | 18.73× | Travel & Leisure |
| Islamic architecture | 23.26× | Home & Garden |
| Maghreb | 13.96× | Travel & Leisure |
| Camp David | 24.89× | Travel & Leisure |
| Language education | 6.42× | Business & Career |
| Qatar | 7.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.48 |
| Price Sensitivity | PREMIUM | 1.48 |
| Early Adopter Mentality | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.17 |
| Patriotism | CONSERVATISM | 1.15 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 27.3% |
| Malaysia | 11.5% |
| Pakistan | 6.5% |
See Sharia audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sharia have in Germany?
Sharia has an estimated audience of 242,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sharia fans?
40.7% of Sharia fans are female, 59.3% are male, with an average age of 33.5 years.
Which brands do Sharia fans like most?
Sharia fans show strongest brand affinity for Cat Stevens (50.1×), Western Union (11.3×), and Islamic banking (32.35×) over the country average.
Where do Sharia fans live in Germany?
Sharia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,076), Bayern (reach 40,341), and Baden-Württemberg (reach 35,107). These three regions account for the largest share of the active audience.
What other brands do Sharia fans also like?
Beyond Sharia itself, the audience over-indexes on Western Union (11.3×), Islamic banking (32.35×), Satire (8.81×), and Country rap (8.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sharia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.