A data profile of the people who buy, follow and care about Sharia in United States — modelled from more than twelve digital signal sources. Sharia has an estimated audience of 514,087 people in United States.
The average Sharia fan in United States is 37.4 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include God in Islam, Al Jazeera, Al Arabiya, with strongest over-indexing on God in Islam (43.5× the country average).
Demographically, the Sharia audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sharia fan in United States is more male, around 37.4 years old, with strong Individualism tendencies and a notable affinity for God in Islam.
The key figures that characterise the Sharia profile in United States.
40.0% are female, 60.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 37.4 |
| Estimated audience size | 514,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Sharia audience comes from United States.
| Country | Share |
|---|---|
| Indonesia | 27.3% |
| Malaysia | 11.5% |
| Pakistan | 6.5% |
Where the Sharia audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~80K | 1.85× | |
| 02 | Oklahoma | ~8K | 1.45× | |
| 03 | New York | ~30K | 1.17× | |
| 04 | Florida | ~40K | 1.16× | |
| 05 | Michigan | ~20K | 1.15× | |
| 06 | Minnesota | ~8K | 1.13× | |
| 07 | Kentucky | ~7K | 1.11× | |
| 08 | Arkansas | ~5K | 1.10× | |
| 09 | Idaho | ~3K | 1.08× | |
| 10 | West Virginia | ~3K | 1.08× | |
| 11 | New Jersey | ~10K | 1.06× | |
| 12 | Iowa | ~4K | 1.06× | |
| 13 | Indiana | ~10K | 1.05× | |
| 14 | Maine | ~2K | 1.05× | |
| 15 | Missouri | ~9K | 1.04× | |
| 16 | Tennessee | ~10K | 1.03× | |
| 17 | Nebraska | ~3K | 1.03× | |
| 18 | North Dakota | ~1K | 1.03× | |
| 19 | Ohio | ~20K | 1.02× | |
| 20 | Washington | ~10K | 1.02× | |
| 21 | Pennsylvania | ~20K | 1.01× | |
| 22 | Montana | ~1K | 1.01× | |
| 23 | Alaska | ~1K | 1.01× | |
| 24 | Virginia | ~10K | 1.00× | |
| 25 | Alabama | ~7K | 1.00× | |
| 26 | Illinois | ~20K | 0.99× | |
| 27 | North Carolina | ~20K | 0.99× | |
| 28 | Connecticut | ~5K | 0.98× | |
| 29 | Arizona | ~10K | 0.97× | |
| 30 | South Carolina | ~8K | 0.97× | |
| 31 | Georgia | ~20K | 0.96× | |
| 32 | Oregon | ~6K | 0.96× | |
| 33 | New Hampshire | ~2K | 0.96× | |
| 34 | California | ~50K | 0.95× | |
| 35 | Louisiana | ~6K | 0.94× | |
| 36 | Kansas | ~4K | 0.94× | |
| 37 | Utah | ~4K | 0.93× | |
| 38 | Mississippi | ~4K | 0.92× | |
| 39 | Washington, District of Columbia | ~1K | 0.92× | |
| 40 | Massachusetts | ~9K | 0.91× | |
| 41 | South Dakota | ~1K | 0.91× | |
| 42 | New Mexico | ~2K | 0.90× | |
| 43 | Vermont | <1K | 0.90× | |
| 44 | Maryland | ~8K | 0.89× | |
| 45 | Colorado | ~7K | 0.89× | |
| 46 | Wisconsin | ~7K | 0.88× | |
| 47 | Delaware | ~1K | 0.88× | |
| 48 | Hawaii | ~2K | 0.87× | |
| 49 | Rhode Island | ~1K | 0.87× | |
| 50 | Nevada | ~4K | 0.85× |
The strongest cross-interests of the Sharia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Al Arabiya | Movies & TV | 50.98× | ||
| 02 | Islamic architecture | Home & Garden | 50.83× | ||
| 03 | God in Islam | Politics & Society | 43.50× | ||
| 04 | Toulouse FC | Sports | 38.47× | ||
| 05 | Al Jazeera | Movies & TV | 37.27× | ||
| 06 | The Dubai Mall | Fashion & Accessoires | 22.66× | ||
| 07 | Arab cuisine | Food & Beverages | 19.50× | ||
| 08 | Oman | Travel & Leisure | 16.25× | ||
| 09 | Mohamed Salah | Sports | 14.79× | ||
| 10 | Arabic coffee | Food & Beverages | 14.13× | ||
| 11 | Burj Khalifa | Travel & Leisure | 13.95× | ||
| 12 | Tunisia | Travel & Leisure | 13.47× | ||
| 13 | Cairo | Travel & Leisure | 12.69× | ||
| 14 | Muslim holidays | Politics & Society | 10.98× | ||
| 15 | Turkish cuisine | Food & Beverages | 9.70× | ||
| 16 | Emirates | Travel & Leisure | 8.47× | ||
| 17 | Red Sea | Travel & Leisure | 7.74× | ||
| 18 | Malaysia | Travel & Leisure | 7.32× | ||
| 19 | 7-Eleven | Shopping | 2.50× | ||
| 20 | CNN | Movies & TV | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.02× | |
| Patriotism | CONSERVATISM | 2.14× | |
| Pet Ownership | JOY | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.46× | |
| Sustainability | BALANCE | 0.55× | |
| Social Media Usage | JOY | 0.68× |
Sharia has an estimated audience of 514,087 people in United States, concentrated in Texas and California.
40.0% of Sharia fans are female, 60.0% are male, with an average age of 37.4 years.
Sharia fans show strongest brand affinity for God in Islam (43.5×), Al Jazeera (37.27×), and Al Arabiya (50.98×) over the country average.
Sharia fans in United States are most concentrated in Texas (reach ~80K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sharia itself, the audience over-indexes on Al Jazeera (37.27×), Al Arabiya (50.98×), Islamic architecture (50.83×), and Arab cuisine (19.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sharia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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