A data profile of the people who buy, follow and care about SoundCloud in Indonesia — modelled from more than twelve digital signal sources. SoundCloud has an estimated audience of 2,577,691 people in Indonesia.
The average SoundCloud fan in Indonesia is 32.7 years old, more male, and lives primarily in North Sumatra.
The audience is concentrated in North Sumatra, Riau, West Kalimantan.
Top brand affinities include TikTok, Google Books, Stream TV, with strongest over-indexing on TikTok (1.57× the country average).
Demographically, the SoundCloud audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical SoundCloud fan in Indonesia is more male, around 32.7 years old, with strong Design Affinity tendencies and a notable affinity for TikTok.
The key figures that characterise the SoundCloud profile in Indonesia.
40.3% are female, 59.7% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 32.7 |
| Estimated audience size | 2,577,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide SoundCloud audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.1% |
| Indonesia | 4.9% |
Where the SoundCloud audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Sumatra | ~1M | 7.81× | |
| 02 | West Kalimantan | ~200K | 4.35× | |
| 03 | Riau | ~300K | 4.29× | |
| 04 | South Sumatra | ~200K | 2.47× | |
| 05 | Aceh | ~80K | 2.19× | |
| 06 | Jambi | ~50K | 1.65× | |
| 07 | Bali | ~70K | 1.40× | |
| 08 | Riau Islands | ~30K | 1.09× | |
| 09 | South Sulawesi | ~70K | 0.94× | |
| 10 | West Sumatra | ~40K | 0.93× | |
| 11 | East Kalimantan | ~30K | 0.77× | |
| 12 | Bengkulu | ~20K | 0.76× | |
| 13 | Lampung | ~30K | 0.60× | |
| 14 | South Kalimantan | ~20K | 0.54× | |
| 15 | Bangka-Belitung Islands | ~6K | 0.50× | |
| 16 | Central Kalimantan | ~9K | 0.41× | |
| 17 | Jakarta | ~70K | 0.34× | |
| 18 | West Sulawesi | ~4K | 0.33× | |
| 19 | North Kalimantan | ~2K | 0.29× | |
| 20 | West Papua | ~2K | 0.28× | |
| 21 | Banten | ~30K | 0.25× | |
| 22 | Southeast Sulawesi | ~5K | 0.25× | |
| 23 | North Sulawesi | ~7K | 0.24× | |
| 24 | Central Sulawesi | ~6K | 0.24× | |
| 25 | West Java | ~90K | 0.21× | |
| 26 | Special Region of Yogyakarta | ~8K | 0.19× | |
| 27 | West Nusa Tenggara | ~6K | 0.19× | |
| 28 | Gorontalo (disambiguation)(2) | ~2K | 0.19× | |
| 29 | North Maluku | ~2K | 0.19× | |
| 30 | Papua (province) | ~3K | 0.18× | |
| 31 | Maluku | ~2K | 0.17× | |
| 32 | East Nusa Tenggara | ~4K | 0.16× | |
| 33 | East Java | ~40K | 0.13× | |
| 34 | Central Java | ~30K | 0.12× |
The strongest cross-interests of the SoundCloud audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stream TV | Movies & TV | 8.89× | ||
| 02 | Google Play Music | Music & Radio | 7.19× | ||
| 03 | Tidal (service) | Music & Radio | 5.05× | ||
| 04 | The Rookie | Movies & TV | 4.79× | ||
| 05 | Google Books | Literature | 3.09× | ||
| 06 | I.D. (magazine) | Fashion & Accessoires | 2.92× | ||
| 07 | Underground hip hop | Music & Radio | 2.91× | ||
| 08 | Arabic pop music | Music & Radio | 2.88× | ||
| 09 | Screenwriting | Literature | 2.65× | ||
| 10 | Production music | Music & Radio | 2.52× | ||
| 11 | Park Bo-gum | Movies & TV | 2.13× | ||
| 12 | Apple Music | Music & Radio | 2.03× | ||
| 13 | seventeen | Music & Radio | 2.03× | ||
| 14 | Korean Tour | POI | 1.95× | ||
| 15 | Discord | Internet & Social Media | 1.95× | ||
| 16 | Forex Factory | Business & Career | 1.88× | ||
| 17 | Internet television | Technology & Electronics | 1.83× | ||
| 18 | K-Dramas | Movies & TV | 1.76× | ||
| 19 | Performance art | Arts & Culture | 1.63× | ||
| 20 | TikTok | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Risk Appetite | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.44× | |
| Early Adopter Mentality | POWER | 0.57× |
SoundCloud has an estimated audience of 2,577,691 people in Indonesia, concentrated in North Sumatra and Riau.
40.3% of SoundCloud fans are female, 59.7% are male, with an average age of 32.7 years.
SoundCloud fans show strongest brand affinity for TikTok (1.57×), Google Books (3.09×), and Stream TV (8.89×) over the country average.
SoundCloud fans in Indonesia are most concentrated in North Sumatra (reach ~1M), Riau (reach ~300K), and West Kalimantan (reach ~200K). These three regions account for the largest share of the active audience.
Beyond SoundCloud itself, the audience over-indexes on Google Books (3.09×), Stream TV (8.89×), Google Play Music (7.19×), and Arabic pop music (2.88×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for SoundCloud. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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