Rascasse Audience Intelligence

Superhero film Audience in Indonesia

A data profile of the people who buy, follow and care about Superhero film in Indonesia — modelled from more than twelve digital signal sources. Superhero film has an estimated audience of 2,808,155 people in Indonesia.

#17among Movie genre in Indonesia
#538among Topic in Indonesia
#49in Movies & TV

The average Superhero film fan in Indonesia is 32.6 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Superhero film profile in Indonesia.

Audience size
2.8M
in Indonesia
Gender
51.8%
48.2% male
Age
32.6
average years
Country rank
#731
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superhero film fans

51.8% are female, 48.2% are male, average age 32.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Superhero film audience in Indonesia
MetricValue
Female51.8%
Male48.2%
Average age32.6
Estimated audience size2,808,155
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Superhero film audience in Indonesia
Age bracketShare%
16-1926%
20-2936%
30-3920%
40-4911%
50+7%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Superhero film audience comes from Indonesia.

Worldwide audience distribution share by country for Superhero film
CountryShare
United States30.4%
United Kingdom6.4%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superhero film audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Superhero film fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Papua~10K1.12×
02West Sulawesi~10K1.08×
03South Kalimantan~40K1.07×
04North Sulawesi~30K1.06×
05North Kalimantan~9K1.05×
06Central Kalimantan~20K1.04×
07Gorontalo (disambiguation)(2)~10K1.04×
08West Kalimantan~40K1.02×
09North Maluku~10K1.02×
10Papua (province)~20K1.01×
11Bangka-Belitung Islands~10K1.01×
12Maluku~10K1.01×
13Jambi~30K1.00×
14South Sumatra~70K0.99×
15North Sumatra~100K0.98×
16Bengkulu~20K0.98×
17Riau Islands~30K0.97×
18East Nusa Tenggara~30K0.97×
19Central Sulawesi~20K0.97×
20Southeast Sulawesi~20K0.97×
21Riau~60K0.96×
22West Sumatra~50K0.95×
23South Sulawesi~80K0.94×
24East Kalimantan~40K0.94×
25Aceh~40K0.94×
26West Java~400K0.93×
27Lampung~50K0.93×
28West Nusa Tenggara~30K0.93×
29Special Region of Yogyakarta~40K0.91×
30Banten~100K0.87×
31Bali~50K0.85×
32East Java~300K0.84×
33Central Java~200K0.84×
34Jakarta~200K0.83×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Superhero film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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