Rascasse Audience Intelligence

Wattpad Audience in Indonesia

A data profile of the people who buy, follow and care about Wattpad in Indonesia — modelled from more than twelve digital signal sources. Wattpad has an estimated audience of 4,204,918 people in Indonesia.

#20among Website / Newspaper / Magazine in Indonesia
#18in Internet & Social Media

The average Wattpad fan in Indonesia is 31.3 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Wattpad profile in Indonesia.

Audience size
4.2M
in Indonesia
Gender
64.1%♀
35.9% male
Age
31.3
average years
Country rank
#433
Website / Newspaper / Magazine in Indonesia
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wattpad

64.1% are female, 35.9% are male, average age 31.3.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Wattpad audience in Indonesia
MetricValue
Female64.1%
Male35.9%
Average age31.3
Estimated audience size4,204,918
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Wattpad audience in Indonesia
Age bracketShare%
16-1937%
20-2928%
30-3917%
40-4911%
50+7%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Wattpad audience comes from Indonesia.

Worldwide audience distribution share by country for Wattpad
CountryShare
United States10.8%
Brazil8.3%
Indonesia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wattpad audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Wattpad fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Java~600K1.60×
02Special Region of Yogyakarta~100K1.53×
03West Sumatra~100K1.48×
04South Kalimantan~80K1.43×
05East Java~600K1.40×
06Southeast Sulawesi~40K1.22×
07Lampung~100K1.20×
08South Sumatra~100K1.15×
09Jambi~50K1.15×
10South Sulawesi~100K1.14×
11Aceh~60K1.14×
12Bengkulu~40K1.14×
13West Java~700K1.13×
14Riau Islands~50K1.11×
15Riau~100K1.06×
16North Sumatra~200K1.04×
17Banten~200K1.03×
18West Sulawesi~20K1.03×
19Central Kalimantan~30K1.01×
20Bangka-Belitung Islands~20K1.01×
21East Kalimantan~70K0.99×
22West Kalimantan~60K0.94×
23West Nusa Tenggara~50K0.89×
24North Kalimantan~10K0.88×
25Gorontalo (disambiguation)(2)~20K0.86×
26Jakarta~300K0.83×
27Central Sulawesi~30K0.77×
28Maluku~10K0.71×
29North Sulawesi~30K0.68×
30East Nusa Tenggara~30K0.62×
31Bali~50K0.60×
32North Maluku~8K0.54×
33Papua (province)~10K0.42×
34West Papua~5K0.41×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Wattpad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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