A data profile of the people who buy, follow and care about Apple in Ireland — modelled from more than twelve digital signal sources. Apple has an estimated audience of 661,547 people in Ireland.
Apple has an estimated audience of 661,547 people in Ireland. 53.5% are female, 46.5% are male, average age 40.5. Top brand affinities: Apple Watch, Massey Ferguson, Apple Store, Fiat, Steve Jobs.
Top brand affinities include Apple Watch, Massey Ferguson, Apple Store, with strongest over-indexing on Apple Watch (1.63× the country average).
Demographically, the Apple audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
The typical Apple fan in Ireland is balanced, around 40.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Apple Watch.
The key figures that characterise the Apple profile in Ireland.
53.5% are female, 46.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 40.5 |
| Estimated audience size | 661,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Apple audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 8.0% |
| China | 5.5% |
The strongest cross-interests of the Apple audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Case IH | Cars & Mobility | 1.85× | ||
| 02 | New Holland Agriculture | Cars & Mobility | 1.78× | ||
| 03 | Fiat | Cars & Mobility | 1.75× | ||
| 04 | Apple Store | Shopping | 1.70× | ||
| 05 | Claas | Cars & Mobility | 1.69× | ||
| 06 | Massey Ferguson | Cars & Mobility | 1.67× | ||
| 07 | Apple Watch | Technology & Electronics | 1.63× | ||
| 08 | Chevrolet | Cars & Mobility | 1.61× | ||
| 09 | Steve Jobs | Business & Career | 1.52× | ||
| 10 | Nokia | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.08× | |
| Need for Security | CONSERVATISM | 1.04× | |
| Price Sensitivity | PREMIUM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Indulgence | JOY | 0.89× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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