A data profile of the people who buy, follow and care about Corporation in Ireland — modelled from more than twelve digital signal sources. Corporation has an estimated audience of 890,854 people in Ireland.
Corporation has an estimated audience of 890,854 people in Ireland. 57.9% are female, 42.1% are male, average age 42.9. Top brand affinities: Crossword, Innovation, Apprenticeship, Retail banking, Rail transport.
Top brand affinities include Crossword, Innovation, Apprenticeship, with strongest over-indexing on Crossword (1.65× the country average).
Demographically, the Corporation audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Corporation fan in Ireland is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Crossword.
The key figures that characterise the Corporation profile in Ireland.
57.9% are female, 42.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 42.9 |
| Estimated audience size | 890,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Corporation audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 2.21× | ||
| 02 | Retail banking | Business & Career | 2.16× | ||
| 03 | Asset management | Business & Career | 1.89× | ||
| 04 | Employment agency | Business & Career | 1.71× | ||
| 05 | Crossword | Games | 1.65× | ||
| 06 | Groupon | Internet & Social Media | 1.62× | ||
| 07 | Collagen | Beauty & Wellness | 1.59× | ||
| 08 | Bed frame | Home & Garden | 1.57× | ||
| 09 | Hot tub | Home & Garden | 1.56× | ||
| 10 | Money management | Business & Career | 1.56× | ||
| 11 | Innovation | Business & Career | 1.54× | ||
| 12 | Hat | Fashion & Accessoires | 1.54× | ||
| 13 | Log cabin | Home & Garden | 1.54× | ||
| 14 | Apprenticeship | Business & Career | 1.53× | ||
| 15 | Laminate flooring | Home & Garden | 1.53× | ||
| 16 | Microwave oven | Home & Garden | 1.53× | ||
| 17 | Costa del Sol | Travel & Leisure | 1.53× | ||
| 18 | Reese Witherspoon | Movies & TV | 1.52× | ||
| 19 | Rail transport | Travel & Leisure | 1.51× | ||
| 20 | Keanu Reeves | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.65× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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