A data profile of the people who buy, follow and care about Corporation in Portugal — modelled from more than twelve digital signal sources. Corporation has an estimated audience of 1,615,773 people in Portugal.
The average Corporation fan in Portugal is 46.1 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, Do it yourself (DIY), with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Corporation audience skews more female with an average age of 46.1, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Corporation fan in Portugal is more female, around 46.1 years old, with strong DIY Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Corporation profile in Portugal.
55.3% are female, 44.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 46.1 |
| Estimated audience size | 1,615,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Corporation audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 4.9% |
| India | 4.5% |
Where the Corporation audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~900K | 1.78× | |
| 02 | Porto District | ~400K | 1.25× | |
| 03 | Santarém District | ~100K | 1.25× | |
| 04 | Setúbal District | ~200K | 1.15× | |
| 05 | Bragança District | ~20K | 1.02× | |
| 06 | Portalegre District | ~20K | 1.02× | |
| 07 | Guarda District | ~20K | 1.01× | |
| 08 | Coimbra District | ~80K | 1.00× | |
| 09 | Beja District | ~30K | 1.00× | |
| 10 | Leiria District | ~90K | 0.99× | |
| 11 | Braga District | ~200K | 0.98× | |
| 12 | Aveiro District | ~100K | 0.98× | |
| 13 | Viseu District | ~50K | 0.98× | |
| 14 | Vila Real District | ~30K | 0.98× | |
| 15 | Évora District | ~30K | 0.98× | |
| 16 | Castelo Branco District | ~30K | 0.97× | |
| 17 | Faro District | ~100K | 0.96× | |
| 18 | Madeira | ~50K | 0.96× | |
| 19 | Azores | ~40K | 0.96× | |
| 20 | Viana do Castelo District | ~40K | 0.96× |
The strongest cross-interests of the Corporation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 2.31× | ||
| 02 | Retail banking | Business & Career | 2.29× | ||
| 03 | Donation | Business & Career | 1.72× | ||
| 04 | Bedroom furniture | Home & Garden | 1.68× | ||
| 05 | Risk management | Business & Career | 1.65× | ||
| 06 | EDreams | Travel & Leisure | 1.63× | ||
| 07 | OLX | Shopping | 1.62× | ||
| 08 | Real property | Home & Garden | 1.61× | ||
| 09 | Renovation | Home & Garden | 1.60× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 11 | Microwave oven | Home & Garden | 1.55× | ||
| 12 | Vitória S.C. | Sports | 1.55× | ||
| 13 | Norauto | Cars & Mobility | 1.54× | ||
| 14 | Local news | News | 1.54× | ||
| 15 | Internet & Social Media | 1.52× | |||
| 16 | Romance novels | Literature | 1.52× | ||
| 17 | Black Friday (shopping) | Shopping | 1.51× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.50× | ||
| 19 | First-person shooter games | Games | 1.50× | ||
| 20 | Grocery store | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.56× | |
| Career Orientation | POWER | 1.50× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.91× |
Corporation has an estimated audience of 1,615,773 people in Portugal, concentrated in Lisbon District and Porto District.
55.3% of Corporation fans are female, 44.7% are male, with an average age of 46.1 years.
Corporation fans show strongest brand affinity for WhatsApp (1.52×), OLX (1.62×), and Do it yourself (DIY) (1.59×) over the country average.
Corporation fans in Portugal are most concentrated in Lisbon District (reach ~900K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Corporation itself, the audience over-indexes on OLX (1.62×), Do it yourself (DIY) (1.59×), Real property (1.61×), and Renovation (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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