A data profile of the people who buy, follow and care about Hospital in Ireland — modelled from more than twelve digital signal sources. Hospital has an estimated audience of 772,407 people in Ireland.
Hospital has an estimated audience of 772,407 people in Ireland. 68.4% are female, 31.6% are male, average age 45.4. Top brand affinities: Microwave oven, Health insurance, Home insurance, Employment agency, Non-alcoholic beverage.
Top brand affinities include Microwave oven, Health insurance, Home insurance, with strongest over-indexing on Microwave oven (1.58× the country average).
Demographically, the Hospital audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
The typical Hospital fan in Ireland is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Hospital profile in Ireland.
68.4% are female, 31.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 45.4 |
| Estimated audience size | 772,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Hospital audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 4.0% |
| United Kingdom | 3.7% |
The strongest cross-interests of the Hospital audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 1.77× | ||
| 02 | Traditional medicine | Health | 1.66× | ||
| 03 | Royal family | Politics & Society | 1.64× | ||
| 04 | Aromatherapy | Home & Garden | 1.63× | ||
| 05 | Biotechnology | Business & Career | 1.59× | ||
| 06 | Microwave oven | Home & Garden | 1.58× | ||
| 07 | Acupuncture | Health | 1.58× | ||
| 08 | Mineral water | Food & Beverages | 1.56× | ||
| 09 | Home insurance | Business & Career | 1.55× | ||
| 10 | Christmas decoration | Home & Garden | 1.55× | ||
| 11 | Herbalism | Health | 1.53× | ||
| 12 | Day spa | Beauty & Wellness | 1.53× | ||
| 13 | Health insurance | Business & Career | 1.52× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 15 | Home automation | Technology & Electronics | 1.52× | ||
| 16 | Hypermarket | Shopping | 1.52× | ||
| 17 | Dermatology | Beauty & Wellness | 1.52× | ||
| 18 | Roller coaster | Travel & Leisure | 1.52× | ||
| 19 | Crocs | Fashion & Accessoires | 1.52× | ||
| 20 | Christmas market | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Community Orientation | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.70× | |
| Early Adopter Mentality | POWER | 0.78× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Hospital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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