A data profile of the people who buy, follow and care about Spotify in Ireland — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 1,329,582 people in Ireland.
Spotify has an estimated audience of 1,329,582 people in Ireland. 53.8% are female, 46.2% are male, average age 33.8. Top brand affinities: Livemusic, Composer, Independent music, Apple Music, Underground hip hop.
Top brand affinities include Livemusic, Composer, Independent music, with strongest over-indexing on Livemusic (1.77× the country average).
Demographically, the Spotify audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Spotify fan in Ireland is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.
The key figures that characterise the Spotify profile in Ireland.
53.8% are female, 46.2% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 33.8 |
| Estimated audience size | 1,329,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Spotify audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Divinatory, esoteric and occult tarot | Health | 1.94× | ||
| 02 | Apple Music | Music & Radio | 1.81× | ||
| 03 | Livemusic | Music & Radio | 1.77× | ||
| 04 | The Wknd Sessions | Internet & Social Media | 1.77× | ||
| 05 | Independent music | Music & Radio | 1.76× | ||
| 06 | Deezer | Music & Radio | 1.71× | ||
| 07 | Playlist | Music & Radio | 1.64× | ||
| 08 | Composer | Music & Radio | 1.63× | ||
| 09 | Contemporary dance | Arts & Culture | 1.60× | ||
| 10 | Hip-hop dance | Sports | 1.55× | ||
| 11 | Trap (music) | Music & Radio | 1.54× | ||
| 12 | Dante YN | Music & Radio | 1.54× | ||
| 13 | Warner Music Group | Music & Radio | 1.53× | ||
| 14 | Underground hip hop | Music & Radio | 1.52× | ||
| 15 | Gucci Mane | Music & Radio | 1.52× | ||
| 16 | Migos | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Travelling | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Social Media Usage | JOY | 0.83× | |
| Travelling | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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