A data profile of the people who buy, follow and care about Bajaj Finserv in India — modelled from more than twelve digital signal sources. Bajaj Finserv has an estimated audience of 3,757,800 people in India.
Bajaj Finserv has an estimated audience of 3,757,800 people in India. 17.2% are female, 82.8% are male, average age 35.3. Top brand affinities: Insurance, Wealth management, Credit (finance), Xerox, Škoda Auto.
Top brand affinities include Insurance, Wealth management, Credit (finance), with strongest over-indexing on Insurance (2.93× the country average).
Demographically, the Bajaj Finserv audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Bajaj Finserv fan in India is more male, around 35.3 years old, with strong Travelling tendencies and a notable affinity for Insurance.
The key figures that characterise the Bajaj Finserv profile in India.
17.2% are female, 82.8% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 17.2% |
| Male | 82.8% |
| Average age | 35.3 |
| Estimated audience size | 3,757,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Bajaj Finserv audience comes from India.
| Country | Share |
|---|---|
| India | 93.7% |
| United States | 1.9% |
| United Arab Emirates | 1.3% |
The strongest cross-interests of the Bajaj Finserv audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barclays | Business & Career | 9.10× | ||
| 02 | Xerox | Technology & Electronics | 7.38× | ||
| 03 | TP-Link | Technology & Electronics | 7.14× | ||
| 04 | EdX | Kids & Family | 5.67× | ||
| 05 | Siemens | Home & Garden | 4.67× | ||
| 06 | Citibank | Business & Career | 4.50× | ||
| 07 | Credit (finance) | Business & Career | 3.76× | ||
| 08 | HSBC | Business & Career | 3.18× | ||
| 09 | Škoda Auto | Cars & Mobility | 3.11× | ||
| 10 | Insurance | Business & Career | 2.93× | ||
| 11 | Wealth management | Business & Career | 2.74× | ||
| 12 | OLX | Shopping | 2.28× | ||
| 13 | Mobile payment | Business & Career | 2.27× | ||
| 14 | Risk management | Business & Career | 2.19× | ||
| 15 | Online banking | Business & Career | 1.93× | ||
| 16 | Hindustan | Politics & Society | 1.84× | ||
| 17 | Mortgage loans | Business & Career | 1.77× | ||
| 18 | Home Appliances | Home & Garden | 1.73× | ||
| 19 | Stock market | Business & Career | 1.56× | ||
| 20 | Apartment | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.26× | |
| Need for Security | CONSERVATISM | 2.19× | |
| Quality Awareness | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.73× | |
| Spirituality | BALANCE | 0.74× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bajaj Finserv. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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